Email Marketing & Content Specialist (Klaviyo)- Australian account

Peer Wealth Corp (Solo Services Group/Touch Biotechnology); Mabalacat; On-site; PHP 3,085,000 - 4,848,000; Full time

Benefits offered by this job

Health insurance

Additional leave

Company Christmas gift

Pay raises

Career growth opportunities

Job summary

TouchBio Australia is seeking a strategic, hands-on Email Marketing & Content Specialist to own lifecycle programs and drive first-time purchase conversions and retention.

You will build the full lifecycle calendar, deploy campaigns in Klaviyo, collaborate with creative, ecommerce, and data teams, and optimise with testing and personalisation, for both DTC and trade channels.

Qualifications

• 4+ years hands-on email marketing experience in DTC or ecommerce.
• Deep, hands-on Klaviyo experience: built flows, segments, automations.
• Experience with Figma or a similar design tool.
• Strong analytical skills and data-driven decision making.
• Experience developing lifecycle strategies and customer segmentation.
• Creative eye and strong collaboration instincts.
• Familiarity with Shopify.

Responsibilities

• Own the end-to-end email and SMS strategy across Klaviyo and other platforms.
• Build, schedule, and deploy campaigns, flows, and automations with segmentation, personalisation, and A/B testing.
• Develop and maintain the monthly and quarterly content calendar with the creative and marketing teams.
• Continuously test and optimise subject lines, send times, templates, CTAs, segmentation strategies, and more.
• Analyse performance metrics and turn insights into actionable improvements.
• Work with the design team to create premium EDMs balancing creative and commercial outcomes.
• Manage list health, deliverability, and compliance with platform standards and regulations.
• Collaborate with internal teams for cross-channel alignment and a consistent customer journey.
• Write clear, engaging copy for email, SMS, articles/blogs, websites, landing pages, and case studies.

Skills

Email marketing

Klaviyo

Lifecycle marketing

Segmentation

A/B testing

Copywriting

Analytics

Collaboration

Tools

Klaviyo

Figma

Shopify

Job description

Join TouchBio Australia as a Email Marketing & Content Specialist (Klaviyo) step into a world of innovation and impact!

About Us

TouchBio Australia is a pioneer in developing, manufacturing, and importing medical devices and eco-friendly hygiene products. Our range includes at-home testing devices and long-lasting sanitising solutions designed to revolutionise health practices while prioritising safety and environmental sustainability.

We Offer

• A competitive base salary with health insurance benefits.
• Additional leave to support work-life balance.
• Company Christmas gift and engaging company events.
• Potential for pay raises reflecting your impact/performances.
• Opportunities for career growth and advancement within a pioneering company.

About the role

We're looking for a strategic, hands‑on email marketing and content expert to fully own our lifecycle programs: driving first‑time purchase conversion and customer retention, creating premium content, and growing revenue through best‑in‑class lifecycle marketing.

You'll be responsible for building and executing the full lifecycle marketing calendar, from strategy to deployment to analysis. You'll work closely with our creative, ecommerce, and data teams to develop campaigns, optimise automations, and improve performance through testing and personalisation. You'll own our lifecycle channels and content across Klaviyo and our other platforms, for both DTC and trade customers.

Key responsibilities

• Own the end-to-end email and SMS strategy, execution, and performance across Klaviyo and our other platforms
• Build, schedule, and deploy campaigns, flows, and automations with segmentation, personalisation, and A/B testing
• Develop and maintain the monthly and quarterly content calendar with the creative and marketing teams
• Continuously test and optimise: subject lines, send times, templates, CTAs, segmentation strategies, and more
• Analyse performance (click-through rate, conversion rate, revenue per recipient, unsubscribes, and deliverability) and turn insights into actionable improvements
• Work with the design team to create sophisticated, premium EDMs that balance beautiful creative with strong commercial outcomes
• Manage list health, deliverability, and compliance with platform standards and Australian regulations, including the Spam Act 2003, Privacy Act 1988, and TGA Advertising Code
• Collaborate with internal teams to ensure cross-channel alignment and a consistent customer journey
• Write clear, engaging, and persuasive copy for B2B and B2C channels, including email, SMS, articles and blogs, websites, landing pages, and case studies, aligned with our brand and business objectives

About you

• 4+ years of hands‑on email marketing experience, ideally in DTC or ecommerce
• Deep, hands‑on Klaviyo or similar platform experience: you've built flows, segments, and automations yourself
• Experience with Figma or a similar design tool
• Strong analytical skills and confidence using data to drive decisions
• Experience developing and executing lifecycle strategies and customer segmentation
• A creative eye and strong collaboration instincts
• Familiarity with Shopify