Ecommerce Performance Marketing Specialist

Self Money Care; Hinoba-an; Hybrid; PHP 3,750,000 - 5,625,000; Full time

Benefits offered by this job

100% Remote Work

13th Month Pay

Free Learning and Development Programs

Job summary

Self Money Care is seeking an Ecommerce Performance Marketing Specialist to lead cross-channel acquisition and profitable growth across a multi-brand portfolio. You will scale revenue primarily through Meta, TikTok/TikTok Shop, and Google Ads, while optimizing CAC, AOV, and conversion rates.

The role requires a commercially minded growth specialist who can navigate unit economics, balance paid and organic activities, and drive measurable ecommerce results across multiple brands.

Qualifications

• Minimum 3+ years in Ecommerce Performance Marketing across multi-channel environments.
• Proven track record driving profitable ecommerce revenue/GMV growth with measurable ROAS, CAC, CPA.
• Experience with improving AOV and conversion rates through bundling and retention.

Responsibilities

• Drive scalable customer acquisition and revenue growth across Meta Ads, TikTok/TikTok Shop, and Google Ads.
• Manage performance marketing across multiple brands with varying maturity (Jenolite, Grain Guard, Mutts & Moggs).
• Develop and implement strategies to optimize CAC, AOV, and conversion rates for profitability.
• Balance paid ads with organic content, UGC testing, creator/affiliate marketing, and retargeting across channels.
• Leverage TikTok Shop Creator/affiliate partnerships and paid campaigns to accelerate revenue.

Skills

Cross-channel growth

Google Ads

TikTok Shop

Meta Ads (Facebook/Instagram)

AOV optimization

CAC/CPA optimization

Creative testing

Analytical mindset

Tools

Google Ads

TikTok Shop

Meta Ads

Job description

Ecommerce Performance Marketing Specialist

Schedule: Monday-Friday, 9AM to 5PM UK Time (open to overlapping hours)

About the Company

Our client is a company based in the UK. With over 75 years of experience in metal treatment, our client has been the trusted choice for prestigious restoration projects, including the Eiffel Tower, Big Ben, and SS Britannia. They have evolved to provide highly rated and effective products for home, garden, and automobile applications.

About the Role

As an Ecommerce Performance Marketing Specialist, you will lead the cross-channel acquisition and profitable commercial growth across a dynamic portfolio of brands, principally driving the expansion of the company’s main brand alongside emerging brands. You will take a holistic multi-brand approach to scale revenue using Meta, TikTok/TikTok Shop, and Google Ads (including Google Shopping and Performance Max).

This role requires a commercially minded growth specialist who can navigate real-world unit economics, innovate strategies to raise AOV and conversion rates, and deliver demonstrable, profitable ecommerce results.

Responsibilities

• Cross-Channel Campaign Strategy & Execution: Drive scalable customer acquisition and revenue growth across Meta Ads, TikTok/TikTok Shop, and Google Ads (including Google Shopping and Performance Max).
• Multi-Brand Growth Management: Manage performance marketing across a portfolio of brands at varying stages of maturity, focusing principally on scaling Jenolite while launching and building newer brands like Grain Guard and Mutts & Moggs.
• Commercial Strategy & Economics Optimization: Develop and implement strategies to ensure profitable ecommerce growth, directly addressing unit economics by optimizing customer acquisition costs (CAC) alongside strategies to increase average order value (AOV) and conversion rates.
• Holistic Marketing Balance: Balance and integrate paid advertising, organic content, UGC testing, creator/affiliate marketing, and retargeting activities across all primary channels.
• TikTok Shop Execution: Leverage both creator/affiliate partnerships and paid campaigns within TikTok Seller Center to accelerate storefront revenue.

Competencies and Qualifications

Must-Have

• Minimum of 3+ years of experience as an Ecommerce Performance Marketing Specialist driving paid media growth across multi-channel environments.
• Demonstrated ability to drive profitable ecommerce revenue/GMV growth, with clear historical metrics on managed ad budgets, achieved ROAS, CAC, CPA and personal campaign contributions.
• Conversion & Order Value Optimization: Proven experience improving AOV and conversion rates through strategic initiatives like bundling, multi-buys, and targeted retention.
• Google Ads Proficiency: Hands-on experience with Google Shopping, Performance Max, and wider Google Ads campaign management.
• TikTok Shop & Creator Growth: Demonstrated success driving TikTok Shop growth through creators, affiliates, and paid advertising.
• Creative Strategy: Hands-on experience developing and testing high-converting UGC and ad creatives.
• Full-Funnel & Multi-Channel Mastery: Proven ability to integrate Meta (Facebook & Instagram), Google Ads, TikTok Shop, creator/affiliate networks, and retargeting campaigns into a unified, profitable growth engine.
• Multi-Brand Account Management: Experience managing multiple brands or accounts simultaneously across varying stages of maturity.
• Autonomy & Drive: Highly self-motivated, organized, and capable of working independently with minimal day-to-day supervision.
• Analytical Skills: Strong problem-solving capabilities with a data-driven approach to identifying and fixing account inefficiencies.

Nice-to-Have

• Experience in Integration, Automation and AI tools.
• Experience operating within the DIY, Homeware, or pet care categories.

What We Offer

• 100% Remote Work.
• 13th Month Pay.
• Free Learning and Development Programs.

Application Process

We understand that searching for a new job can be challenging, and we’re here to support you every step of the way. Our goal is to make the process as transparent and respectful as possible.

Typically, the interview process includes a Recruiter Interview, Client Interview, and Practical Test, but this may vary depending on the role. Throughout each stage, we’ll keep you informed and provide feedback as quickly as we can, ensuring you feel valued and supported throughout your journey with us.