Persist Brands is a fast-growing direct-to-consumer eCommerce company that builds and scales aggressive direct-response consumer brands across categories like apparel, beauty, wellness, and lifestyle. We combine performance marketing, creative testing, data analysis, and operational execution to turn consumer products into scalable offers.
We are a performance-driven company built around speed, data, creative testing, and operational execution. Our team launches and scales products through paid media, high-converting funnels, strong creative strategy, customer retention, and disciplined backend operations.
At Persist Brands, we move fast, test aggressively, and optimize constantly. We are looking for ambitious, resourceful, and highly accountable people who want to join a lean, growth-focused company where their work has a direct impact on revenue, customer experience, and long-term brand value.
The Role
We are looking for a results-driven Ecommerce Manager to own and scale our Direct-to-Consumer (DTC) ecommerce business. The ideal candidate will have hands-on experience managing Shopify stores, optimizing the customer journey, driving conversion rates, and scaling online revenue in a fast-paced startup environment. This role requires a combination of ecommerce operations, growth marketing, data analytics, and experimentation skills, with a strong focus on improving store performance through A/B testing, conversion rate optimization (CRO), and customer experience optimization.
What You'll Do:
Company : Persist Brands
Job Title: Ecommerce Manager
Location : Remote
Employment Type : Contract
Reporting to: Founder/ CFO
About Persist Brands
Persist Brands is a fast-growing direct-to-consumer eCommerce company that builds and scales aggressive direct-response consumer brands across categories like apparel, beauty, wellness, and lifestyle. We combine performance marketing, creative testing, data analysis, and operational execution to turn consumer products into scalable offers.
We are a performance-driven company built around speed, data, creative testing, and operational execution. Our team launches and scales products through paid media, high-converting funnels, strong creative strategy, customer retention, and disciplined backend operations.
At Persist Brands, we move fast, test aggressively, and optimize constantly. We are looking for ambitious, resourceful, and highly accountable people who want to join a lean, growth-focused company where their work has a direct impact on revenue, customer experience, and long-term brand value.
The Role
We are looking for a results-driven Ecommerce Manager to own and scale our Direct-to-Consumer (DTC) ecommerce business. The ideal candidate will have hands-on experience managing Shopify stores, optimizing the customer journey, driving conversion rates, and scaling online revenue in a fast-paced startup environment. This role requires a combination of ecommerce operations, growth marketing, data analytics, and experimentation skills, with a strong focus on improving store performance through A/B testing, conversion rate optimization (CRO), and customer experience optimization.
What You'll Do:
1. Shopify Store Management
- Own the end-to-end management and performance of Shopify ecommerce stores.
- Manage product listings, collections, pricing, inventory visibility, promotions, discount codes, and merchandising.
- Optimize product detail pages (PDPs), landing pages, homepage layouts, and checkout experiences.
- Manage Shopify apps, integrations, themes, and third-party tools.
- Ensure seamless store functionality, mobile responsiveness, site speed, and user experience.
2. Conversion Rate Optimization (CRO) & A/B Testing
- Develop and execute structured A/B and multivariate testing strategies.
- Test product page layouts, headlines, product images, pricing, offers, CTAs, landing pages, and checkout flows.
- Analyze customer behavior, funnel drop-offs, bounce rates, and conversion metrics.
- Use tools such as Google Analytics 4, Microsoft Clarity, Hotjar, VWO, or similar platforms.
- Translate test results into actionable improvements to increase conversion rates, average order value (AOV), and revenue per visitor.
3. DTC Growth & Revenue Optimization
- Drive ecommerce revenue, profitability, and customer acquisition efficiency.
- Collaborate with paid media and creative teams to optimize landing pages and campaign performance.
- Implement upselling, cross-selling, bundles, subscriptions, and product recommendations.
- Optimize customer acquisition, retention, repeat purchase rates, and lifetime value (LTV).
- Identify opportunities to improve contribution margin and overall store profitability.
4. Dropshipping & Ecommerce Operations
- Manage supplier coordination, product availability, order processing, and fulfillment workflows.
- Monitor shipping timelines, order tracking, cancellations, returns, and refunds.
- Work with suppliers and logistics partners to resolve operational issues.
- Maintain accurate product information and ensure a smooth post-purchase customer experience.
- Identify operational bottlenecks and implement scalable processes.
5. Analytics & Performance Reporting
- Monitor key ecommerce KPIs, including:
- Conversion Rate (CVR)
- Average Order Value (AOV)
- Revenue Per Visitor (RPV)
- Customer Acquisition Cost (CAC)
- Customer Lifetime Value (LTV)
- Cart and checkout abandonment
- Return on Ad Spend (ROAS)
- Gross and contribution margins
- Build performance dashboards and provide regular business updates.
- Use data-driven insights to identify growth opportunities and improve store performance.
6. Cross-functional Collaboration
- Collaborate with performance marketing, creative, customer support, suppliers, and leadership teams.
- Coordinate product launches, promotional campaigns, seasonal offers, and sales events.
- Work closely with founders to develop and execute ecommerce growth strategies.
- Take ownership of projects and drive execution in a lean startup environment.
What We're Looking For:
- 5–7 years of hands-on experience in ecommerce management, preferably in DTC or dropshipping business.
- Strong experience managing and scaling Shopify and Shopify Plus stores.
- Proven experience in A/B testing, CRO, and ecommerce funnel optimization.
- Good understanding of DTC business models, customer acquisition, and retention strategies.
- Experience with Google Analytics 4, Google Tag Manager, Microsoft Clarity, Hotjar, or similar analytics tools.
- Familiarity with Shopify apps, landing page builders, upsell tools, and marketing integrations.
- Understanding of paid acquisition channels such as Meta Ads and Google Ads.
- Strong analytical, problem-solving, and project management skills.
- Ability to work independently and thrive in a fast-paced startup environment.
Deal Breaker:
- Experience scaling multiple Shopify stores or managing international DTC markets.
- Familiarity with Klaviyo, Gorgias, Recharge, PageFly, Replo, VWO, or similar tools.
- Experience with product research, product launches, and dropshipping supplier ecosystems.
- Understanding of email/SMS marketing automation and customer retention.
- Experience improving ecommerce profitability and unit economics.
Compensation & Benefits:
- Final compensation will be determined based on the candidate's qualifications, relevant experience, skills, location, internal equity, and other business-related factors.