E-commerce Digital Marketing Specialist (SEO & Paid Media)
D2B
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Benefits offered by this job
Job summary
D2B is seeking a hands-on E-commerce & Digital Marketing Specialist to establish its online presence for an Australian gifting brand. You will own day-to-day digital marketing, manage a Shopify store, and drive sales while nurturing customer relationships.
The role involves planning campaigns across Meta, Google, and email programs, with a focus on SEO, content creation, and performance optimization. Remote work with Queensland business hours is expected.
Qualifications
- 3–5+ years hands-on digital marketing experience, preferably in ecommerce.
- Experience managing Shopify or similar ecommerce platforms.
- Practical experience with Meta Ads and digital advertising campaigns.
- Working knowledge of SEO, keyword research and website optimisation.
- Strong content creation skills using Canva and CapCut or similar tools.
- Experience with Klaviyo or other email marketing platforms.
- Excellent written English and copywriting skills.
- Ability to work independently and manage multiple priorities.
- Experience communicating with Australian customers or brands is desirable.
Responsibilities
- Create, manage and optimise advertising campaigns across Facebook, Instagram and Google.
- Monitor campaign performance, spend and ROAS.
- Identify opportunities to improve targeting, engagement and online sales.
- Plan and implement SEO keyword research and on-site optimization.
- Create engaging content for Instagram, Facebook and other platforms; produce videos and graphics.
- Manage Shopify store, listings, collections, promotions and site updates.
- Create and manage email campaigns and automated journeys in Klaviyo.
- Develop customer segments for abandoned carts, welcome emails and post-purchase flows.
- Track marketing metrics and provide regular performance updates.
Skills
Tools
Job description
Our client is an Australian gifting brand created to help people express meaningful sentiments through thoughtfully designed candles and personalised gifts.
From celebrating new beginnings to expressing gratitude, love and comfort during difficult moments, each product is designed to make gifting more personal and memorable.
With its e-commerce launch approaching, the company is looking for a hands-on E-commerce & Digital Marketing Specialist to help establish its online presence, drive sales and support the growth of its product range.
This is an exciting opportunity for an experienced digital marketer to take ownership of the day-to-day digital marketing activities of a growing Australian e-commerce brand.
Working closely with the founders, you will manage online advertising, improve website visibility, create engaging marketing content and optimise the Shopify store to generate sales and build customer relationships.
The ideal candidate is commercially minded, creative, analytical and comfortable managing multiple digital marketing channels independently.
- Create, manage and optimise advertising campaigns across Facebook, Instagram and Google.
- Monitor campaign performance, advertising spend and return on ad spend (ROAS).
- Identify opportunities to improve audience targeting, engagement and online sales.
- Conduct keyword research and improve website visibility on search engines.
- Optimise product descriptions, website pages and collections.
- Monitor organic traffic and identify opportunities to improve search performance.
- Plan and create engaging content for Instagram, Facebook and other social platforms.
- Produce short-form videos, Reels, graphics, captions and promotional materials.
- Repurpose photography and video assets into marketing content.
- Ensure all content reflects the brand's tone, identity and visual direction.
- Manage the Shopify store, including product listings, collections, promotions and website updates.
- Create and manage email campaigns and automated customer journeys using Klaviyo or similar platforms.
- Develop customer segments and campaigns for abandoned carts, welcome emails and post-purchase engagement.
- Support seasonal campaigns and new product launches.
- Track key marketing metrics, including website traffic, conversion rates, sales and campaign performance.
- Provide regular performance updates and actionable recommendations.
- Collaborate with the founders, photographers, videographers and other external partners.
- Support the digital marketing strategy as the business introduces new products.
We want someone who is proactive, resourceful and takes ownership of their work.
You should be comfortable translating marketing strategies into practical execution, analysing campaign results and recommending improvements without requiring constant supervision.
This is an opportunity to become an integral part of a growing Australian brand and contribute to its long-term e-commerce success.
Applicants may be asked to complete a short practical marketing assessment as part of the recruitment process.
- 3-5+ years of hands-on digital marketing experience, preferably within e-commerce or direct-to-consumer brands.
- Experience managing Shopify or similar e-commerce platforms.
- Practical experience with Meta Ads and digital advertising campaigns.
- Working knowledge of SEO, keyword research and website optimisation.
- Strong content creation skills, including Canva and CapCut or equivalent tools.
- Experience with Klaviyo or other email marketing platforms.
- Excellent written English and copywriting skills.
- Ability to work independently and manage multiple priorities.
- Experience communicating with Australian customers or brands is highly desirable.
- Availability to work full-time during Queensland business hours.
- Experience managing Google Ads, including Shopping and Performance Max.
- Background in gifting, beauty, lifestyle, homewares or other consumer product brands.
- Experience with Amazon Seller Central or other online marketplaces.
- Experience launching a new e-commerce brand or product.
- Familiarity with AI-powered marketing and content creation tools.
- 100% Work From Home - no daily commute, office attendance or relocation.
- Independent Contractor Arrangement - an opportunity to work independently under a service engagement rather than traditional employment.
- Professional Autonomy - candidates provide their own home-office setup and manage their working environment.
- Australian Business Exposure - direct experience supporting an Australian mortgage and finance broker.
- Potential Tax Efficiency and Competitive Professional Fee
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