Director of Marketing Operations & Launch Excellence

Bicara Therapeutics; Boston; Hybrid; PHP 11,077,000 - 17,231,000; Full time

Job summary

Bicara Therapeutics is seeking a Director of Marketing Operations to build and scale the function supporting pre-launch and launch activities from our Boston office. You will oversee marketing technology, campaigns, review processes, vendor management, and budget governance to ensure compliant, high-impact programs.

This role partners with Marketing, Field, Medical, Legal, Regulatory, IT, and Commercial operations.

Qualifications

• Bachelor’s degree in a relevant discipline.
• 8+ years in commercial biopharma or biotech with 4+ marketing operations, commercial operations, or launch management.
• Experience supporting at least one oncology product launch.
• Strong understanding or promotional review processes (MLR/PMRC).
• Experience managing agencies and external vendors.
• Experience with commercial organization build, including developing and establishing infrastructure and processes.
• Experience with promotional compliance, governance and risk management across multiple therapeutic areas.
• Strong understanding of cross-functional interdependencies and integrated commercial systems.
• Strong communication and cross-functional leadership skills.

Responsibilities

• Build the marketing operations function from the ground up to support pre-launch and launch activities.
• Develop standardized workflows for campaign planning, review, approval, execution, and measurement.
• Ensure seamless integration and utilization of marketing technologies and CRM systems to drive marketing performance.
• Support process audits and compliance discussions to help drive and measure policy adherence and compliance standards.
• Oversee print content lifecycle including implementation of fulfillment systems, creation of process documentation, development of training materials.
• Establish annual marketing calendars and integrated launch execution plans.
• Ensure flawless execution of all commercial promotional materials.
• Lead the implementation and operation of Bicara’s promotional review process in partnership with Medical, Legal, Regulatory, and Compliance stakeholders.
• Serve as the operational lead and chair/facilitator of the Promotional Medical Review Committee (PMRC).
• Lead development, alignment, and implementation of MLR/PMRC SOPs, governance, workflows, roles and responsibilities, escalation pathways, and operating procedures.
• Partner with IT and Commercial Operations to select, configure, implement, and optimize promotional review technology and workflows.
• Manage PMRC calendars, submission queues, reviewer workflows, meeting agendas, documentation, and approval processes to support timely execution.
• Establish and oversee MLR/PMRC training and onboarding for marketing teams, reviewers, agencies, and other relevant stakeholders.
• Develop and track KPIs for MLR/PMRC and ensure a culture of continuous improvement
• Support relationships with Agency of Record, digital agencies, production vendors, print vendors, promotional fulfillment partners, marketing technology vendors
• Help to manage agency scopes of work, budgets, timelines, and performance.
• Drive operational efficiencies and cost savings
• Manage the annual marketing operating budget in partnership with Marketing leads
• Monitor spending against forecasts
• Oversee purchase orders, contracts, and invoice approvals
• Identify efficiencies while maintaining launch readiness
• Ensure promotional materials comply with FDA regulations and company policies.
• Maintain documentation supporting commercial compliance.
• Drive inspection readiness for marketing documentation and processes.
• Serve as a key member of the cross-functional congress planning team to support coordination, planning, and execution of major congresses
• Own the commercial congress calendar, supporting timelines, deadlines, and executional needs in partnership with marketing, field, sales, market access
• Support development of the marketing technology roadmap, including promotional review, digital asset management, content management, marketing automation, fulfillment, CRM-related marketing capabilities, and marketing analytics.
• Partner with Commercial Operations and IT to implement and optimize the technology and systems required to enable marketing execution including omnichannel campaign deployment across personal promotion, email marketing, digital advertising, HCP websites, virtual programs
• Ensure approved content is appropriately deployed, version-controlled, tracked, and retired across channels
• Manage marketing launch project plans and governance
• Monitor milestones, risks, and dependencies, track key deliverables to ensure on-time execution.

Skills

Cross-functional leadership

Strategic marketing operations

Project management

Communication skills

Agency & vendor management

Promotional compliance governance

Launch management

Budgeting & cost control

Education

Bachelor’s degree in a relevant discipline

Tools

CRM systems

Marketing automation platforms

PM software

Analytics & reporting tools

Job description

Bicara Therapeutics is seeking a Director of Marketing Operations to build and scale the function supporting pre-launch and launch activities from our Boston office. You will oversee marketing technology, campaigns, review processes, vendor management, and budget governance to ensure compliant, high-impact programs.

This role partners with Marketing, Field, Medical, Legal, Regulatory, IT, and Commercial operations.