Digital Website, CMS Executive

Jobtailor; Philippines; On-site; PHP 480,000 - 720,000; Full time

Job summary

Jobtailor is seeking a skilled Website Content Specialist to manage and publish content within Umbraco CMS. You will build and optimise campaign landing pages, review core content, and support day-to-day website development tasks.

You'll ensure brand and UX standards, develop on-page content, and assist with personalisation, A/B tests, and performance reporting. Collaboration with developers and stakeholders is essential in a fast-paced environment.

Qualifications

• Experience with a CMS such as Umbraco and delivering websites.
• Strong understanding of UX principles and web content structure.
• Experience in analytics and reporting tools for measuring performance.
• Proven ability to build campaign landing pages.
• Project management experience in agile environments.
• Proven experience developing websites using Umbraco CMS with C#/.NET.
• Proficiency in C# and .NET is essential for Umbraco development.
• Good grasp of MVC design patterns in web apps.
• Deep understanding of HTML5, CSS3, and JavaScript.
• Experience with database design and integration for Umbraco projects.
• Strong debugging and problem-solving skills.
• Proficiency with version control tools such as Git.
• Knowledge of site performance and optimization best practices in Umbraco.
• Experience with CI/CD, ideally using Azure DevOps.
• Good knowledge of Azure hosting and offerings.
• Working knowledge of WAFF setups, such as Imperva or Azure Front Door.
• Strong attention to detail and organisation.
• Ability to collaborate with developers and stakeholders.
• Ability to manage multiple priorities in a fast-paced environment.
• Self-motivated, proactive, and able to independently manage projects and requests.
• Continuous learner

Responsibilities

• Manage and maintain all website content within Umbraco CMS.
• Build and publish landing pages aligned to campaign objectives.
• Manage the review and publication of core content.
• Support the Senior Website Manager with day-to-day management of website development tickets.
• Ensure pages meet brand, accessibility, and UX standards.
• Develop and update on-page content, including copy, imagery, and calls to action.
• Support implementation of personalisation strategies with developers and stakeholders.
• Assist with A/B testing and optimisation of web journeys.
• Monitor engagement and conversion performance metrics.
• Produce performance reports with insights and recommendations.
• Collaborate across the CMO team to support digital campaign delivery.
• Conduct QA checks before publication and manage website updates efficiently.

Skills

Umbraco CMS

UX principles

Analytics & reporting

Campaign landing pages

Project management

C# & .NET

HTML5/CSS3/JavaScript

MVC design patterns

Database design & integration

Git

Azure DevOps

Azure hosting

Imperva/Azure Front Door WAFF

Detail orientation

Collaboration with developers

Multi-priority management

Self-motivation

Continuous learning

Tools

Umbraco CMS

Azure DevOps

Git

Imperva / WAFF

Azure Front Door

Job description

• Manage and maintain all website content within Umbraco CMS
• Build and publish landing pages aligned to campaign objectives
• Manage the review and publication of core content
• Support the Senior Website Manager with day-to-day management of website development tickets
• Ensure pages meet brand, accessibility, and UX standards
• Develop and update on-page content, including copy, imagery, and calls to action
• Support implementation of personalisation strategies with developers and stakeholders
• Assist with A/B testing and optimisation of web journeys
• Monitor engagement and conversion performance metrics
• Produce performance reports with insights and recommendations
• Collaborate across the CMO team to support digital campaign delivery
• Conduct QA checks before publication and manage website updates efficiently

Requirements

• Experience working with a CMS such as Umbraco
• Understanding of UX principles and web content structure
• Basic knowledge of analytics and reporting tools
• Experience building campaign landing pages
• Project management experience
• Proven experience developing websites using Umbraco CMS
• Proficiency in C# and .NET, essential for Umbraco development
• Familiarity with MVC design patterns
• Deep understanding of HTML5, CSS3, JavaScript, and broader web technologies
• Experience with database design and integration for Umbraco projects
• Strong debugging and problem-solving skills
• Proficiency with version control tools such as Git
• Understanding of site performance and optimisation best practices in Umbraco
• Working knowledge of CI/CD, ideally using Azure DevOps
• Good knowledge of Azure hosting and offerings
• Working experience of WAFF setup, such as Imperva or Azure Front Door
• Strong attention to detail and organisation
• Ability to collaborate with developers and stakeholders
• Ability to manage multiple priorities in a fast-paced environment
• Self-motivated, proactive, and able to independently manage projects and requests
• Continuous learner

Core Competencies

Proficient in managing website content using Umbraco CMS, with a strong understanding of UX principles and web content structure. Capable of developing and optimizing landing pages, conducting A/B testing, and analyzing performance metrics to enhance digital campaign effectiveness.