Web Developer with SEO Background

PRIME Philippines; Quezon City; On-site; PHP 350,000 - 550,000; Full time

Job summary

Prime Philippines is seeking an experienced WordPress Developer to lead development, maintenance, and optimization of all company websites and landing pages. You will ensure fast load times, security, SEO readiness, and seamless integration with CRM, automation platforms, and marketing tools.

You will collaborate with SEO, Paid Media, Creative, Sales Operations, and external vendors to continuously improve website performance and user experience.

Qualifications

• 2–4 years in web development, preferably supporting marketing or digital campaigns.
• Strong knowledge of JavaScript, HTML, CSS, PHP, NextJS and NestJS
• Experience with CMS platforms (Wix, WordPress, Webflow, etc.)
• Familiarity with Core Web Vitals, GTmetrix, Lighthouse, PageSpeed Insights
• Hands-on experience implementing GA4, GTM, Meta Pixel, and Google Ads tracking
• Experience leveraging AI-powered tools to enhance development speed and quality
• Ability to troubleshoot and debug quickly
• Strong communication and project management skills
• Experience integrating websites with CRMs (e.g., Salesforce), APIs, and automation platforms such as n8n or Zapier
• Knowledge of responsive design, security, and version control (Git)

Responsibilities

• Develop and maintain webpages, landing pages, microsites, and blog templates across company sites.
• Manage WordPress sites, booking engine, plugins, themes, and custom code.
• Ensure mobile-friendly, fast-loading pages with stable production environment.
• Optimize Core Web Vitals, server response, caching, images, and CDN.
• Build high-converting landing pages for campaigns and run A/B tests.
• Implement technical SEO: schema markup, canonical tags, sitemaps, robots.txt, redirects.
• Track form submissions, clicks, scroll depth, bookings, and calls using GA4/GTMs.
• Maintain integrations with Salesforce, booking engine, and automation via n8n/Zapier.
• Ensure website security: SSL, backups, plugins, and monitoring.
• Prepare sites for AI search with structured data and semantics.
• Improve UX/UI, navigation, and booking flow in collaboration with Creative team.
• Submit weekly and monthly reports on health, speed, and conversions.

Skills

JavaScript

HTML/CSS

PHP

NextJS

NestJS

WordPress

Analytics

Tools

WordPress

Wix

Webflow

n8n

Zapier

Git

Lighthouse

GA4

Job description

We are looking for an experienced WordPress Developer to lead the development, maintenance, optimization, and security of all our company websites, landing pages, booking systems, and web technologies. This role focuses heavily on lead generation, digital marketing, SEO, analytics, AI visibility, and conversion optimization, ensuring every website is fast, secure, search-engine optimized, AI-ready, and fully integrated with our CRM, marketing platforms, and automation systems. The ideal candidate is collaborative and proactive, capable of working closely with SEO, Paid Media, Creative, Sales Operations, and external vendors to continuously improve website performance and user experience.

What You'll Do

Website Development & Maintenance

• Develop and maintain webpages, landing pages, microsites, campaign and service pages, and blog templates across all company websites.
• Manage WordPress sites, the booking engine, plugins, themes, and custom code.
• Ensure zero broken pages, mobile-responsive layouts, fast load times, and a stable production environment.

Performance & Core Web Vitals Optimization

• Optimize Core Web Vitals, page speed, server response, caching, image delivery, lazy loading, and CDN implementation.
• Maintain a Google PageSpeed score above 90, LCP under 2.5 seconds, and CLS below 0.1.

Landing Page Development

• Build high-converting landing pages for Google, Meta, LinkedIn, email, remarketing, and AI search campaigns.
• Run A/B tests and optimize CTAs, forms, and UX to continuously improve conversion rates.

Technical SEO Implementation

• Execute technical SEO including schema markup, canonical tags, meta tags, XML sitemaps, robots.txt, redirects, URL structure, and internal linking.
• Improve crawlability and indexability, and support GEO, AI search optimization, and structured data in collaboration with the SEO Specialist.

Analytics & Tracking

• Implement and maintain GTM, GA4, Google Ads conversion tracking, Meta Pixel, LinkedIn Insight Tag, Microsoft Clarity, and Hotjar.
• Track form submissions, button clicks, scroll depth, bookings, phone calls, WhatsApp clicks, and chat interactions.

CRM Integration & Automation

• Maintain integrations between the website, Salesforce, booking engine, forms, and marketing automation, including lead routing, hidden UTM fields, and data validation.
• Build form, lead, booking, and email automations using n8n, Zapier, Make, APIs, and webhooks.

Website Security

• Manage SSL, backups, security plugins, malware prevention, user permissions, and site monitoring.
• Maintain a recovery plan and ensure overall site stability and security.

AI & Website Readiness

• Prepare sites for AI search using structured data, semantic HTML, and FAQ, Organization, Product, and Local Business schema.
• Support AI citation initiatives, LLM optimization, and Knowledge Graph improvements.

UX/UI Improvements

• Improve navigation, mobile experience, conversion funnels, user journeys, and the booking flow.
• Collaborate with the Creative Team on layout, interactive components, forms, and CTA placement.

Reporting

• Submit weekly reports on website health, downtime, new development, bugs, speed, security, and conversion tracking.
• Deliver monthly reports on Core Web Vitals, site performance, technical SEO, and conversion improvements.

What We're Looking For

• 2–4 years in web development, preferably supporting marketing or digital campaigns.
• Strong knowledge of JavaScript, HTML, CSS, PHP, NextJS and NestJS
• Experience with CMS platforms (Wix, WordPress, Webflow, etc.)
• Familiarity with Core Web Vitals, GTmetrix, Lighthouse, PageSpeed Insights
• Hands-on experience implementing GA4, GTM, Meta Pixel, and Google Ads conversion tracking.
• Experience leveraging AI-powered tools to enhance development speed, code quality, and problem-solving
• Ability to troubleshoot and debug quickly
• Strong communication and project management skills
• Experience integrating websites with CRMs (e.g., Salesforce), APIs, and automation platforms such as n8n or Zapier.
• Knowledge of responsive design, security, and version control (Git).