Digital Performance Full-stack – Philippines Market

TeenCare; Philippines; Hybrid; PHP 900,000 - 1,200,000; Full time

Benefits offered by this job

Flexible remote work

Global opportunities

Budget for performance tools

Learning & development

Job summary

TeenCare is expanding into the Philippines market and seeks a full-stack performance marketer to localize our proven growth model, own end-to-end growth outcomes, and scale with discipline. This role requires hands-on execution of ads and content adaptation to local realities.

You’ll manage performance campaigns on Meta and TikTok, build market insights, and collaborate with the Vietnam team to optimize the funnel from awareness to purchase. Remote/hybrid work with regional impact.

Qualifications

• Strong experience in performance marketing with proven ability to own end-to-end funnels.
• Ability to localize content and messaging for the Philippines market.
• Experience scaling campaigns across digital channels with measurable impact.

Responsibilities

• Localize growth model for the Philippines market.
• Execute and scale campaigns on Meta and TikTok with discipline.
• Own the full funnel: Awareness -> Lead -> Activation -> Purchase.
• Monitor CPL/CAC, optimize conversion rates at each stage.
• Collaborate with Vietnam core team and feed insights back into product/content.

Skills

Performance marketing

Full funnel ownership

Content localization

Ad testing

Data analysis

Tools

Meta Ads Manager

TikTok Ads

A/B testing tools

Job description

Digital Performance Full-stack – Philippines Market

TeenCare | Remote / Hybrid | Market Growth Ownership

Compensation & Benefits

• Base salary: Negociate(depending on performance capability and market experience)
• Performance-based bonus (monthly / quarterly), directly tied to:
• Funnel growth
• CPL / CAC efficiency
• Successful scaling milestones
• Equity / ESOP (based on impact and long-term commitment)
• Flexible remote work, no nationality restrictionsSuitable for both Philippines-based candidates and Vietnamese marketers with international performance experience
• Budget support for:
• Performance tools
• Ad testing
• Learning and professional development

Background

TeenCare is an education and child development platform serving students (Grades 4–9) and their parents.

Over the past 12 months in Vietnam, TeenCare has:

• Achieved consistent ~20% month-over-month growth
• Built and validated a proven performance funnel
• Developed ready-to-use sample ads, content, landing pages, and testing frameworks with real results

TeenCare is now expanding into the Philippines market and is looking for a full-stack performance marketer to:

• Localize a proven growth model
• Execute and scale with discipline
• Own end-to-end growth outcomes

Role Objective

To replicate and scale TeenCare’s validated Vietnam growth model in the Philippines by:

• Deeply understanding local insights
• Localizing content and messaging
• Owning the entire performance funnel

Scope of Work

1. Market & Insight Research (Local-first)

• Deeply understand Philippines parents and students:
• Education-related concerns
• Behaviors, beliefs, and purchase barriers
• Compare insights:
• Insights that performed well in Vietnam
• Insights that require adaptation
• New insights that must be developed locally

Expected outputs:

• Philippines market insight map
• Vietnam to Philippines insight mapping (reuse / adapt / rebuild)

2. Content Localization & Creative Direction

• Adapt Vietnam sample content for the Philippines market:
• Hooks
• Storytelling
• CTAs
• Visual preferences
• Work with internal teams or local freelancers / creators

3. Performance Advertising – Full Funnel Ownership

• Launch and optimize ads on:
• Meta (Facebook / Instagram)
• TikTok (if aligned with local behavior)
• Own the full funnel:
• Awareness -> Lead -> Activation -> Purchase
• Monitor and optimize:
• CPL
• CAC
• Conversion rates at each stage
• Lead quality (right parent segments)

4. Testing Framework & Scaling

• Apply the testing framework already proven in Vietnam:
• Test by insight -> angle -> format -> offer
• Propose:
• Testing budgets
• Scale / kill criteria
• Scale campaigns once clear efficiency thresholds are met

5. Data, Insight & Feedback Loop

• Analyze ad data and user feedback:
• Comments
• Inbox messages
• Parent objections
• Act as the bridge between the Philippines market and the Vietnam core team
• Feed insights back into product, content, and brand strategy

KPIs & Expectations

0–1 month (Validation):

• Identify 2–3 scalable local insights
• Establish 1–2 stable funnels
• CPL within acceptable Philippines benchmarks

2–5 months (Scaling):

• Achieve 15–25% month-over-month growth