Digital Marketing Supervisor

Private Advertiser; Pasay; On-site; PHP 600,000 - 800,000; Full time

Job summary

Private Advertiser is seeking a Digital Marketing Supervisor to lead our digital campaigns and drive growth. You will manage, develop and optimize campaigns across search, social, email and content channels while mentoring a team of digital marketing professionals.

The role focuses on data-driven decision making, ROI optimization, collaboration with sales and product teams, and staying ahead of industry trends to strengthen brand visibility and customer engagement.

Qualifications

• 5+ years in digital marketing with at least 1 year in a supervisory role.
• Proven SEM, SEO and paid digital advertising experience (Google Ads).
• Experience managing campaigns from concept to analysis.
• Strong leadership, communication and stakeholder management.
• Proficiency with marketing automation platforms and CRM systems.
• Bachelor's degree in Marketing, Communications, Business, or related field.
• Google Ads, Google Analytics or HubSpot certifications are advantageous.

Responsibilities

• Plan, develop and optimize digital marketing strategies across channels.
• Lead, mentor and develop the digital marketing team.
• Manage SEO and SEM campaigns to boost visibility and traffic.
• Monitor KPIs, analyze results and report insights to senior management.
• Oversee content creation and ensure brand consistency.
• Budget management and ROI optimization.
• Collaborate with Sales, Product and Customer Service.
• Stay updated on industry trends and platform algorithms.
• Conduct performance reviews and drive continuous improvements.
• Build relationships with external agencies and vendors.

Skills

Leadership

Team management

Communication

Analytics

Digital marketing

Strategic planning

Budget management

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Google Ads

Google Analytics

HubSpot

Job description

About the role

As Digital Marketing Supervisor, you will be responsible for managing, developing and optimizing our digital marketing campaigns whilst leading and mentoring a team of digital marketing professionals. This role is integral to driving our brand visibility, customer engagement and business growth through innovative digital strategies and data-driven decision-making.

Key responsibilities

1. Plan, develop and execute comprehensive digital marketing strategies across multiple channels including search engine marketing, social media, email marketing and content marketing

2. Supervise, mentor and coach the digital marketing team, providing guidance on best practices, campaign development and performance optimization

3. Manage search engine optimization (SEO) and search engine marketing (SEM) campaigns to increase brand visibility and drive qualified traffic to company websites

4. Monitor, analyze and report on key digital marketing metrics and KPIs, providing actionable insights and recommendations to senior management

5. Oversee the creation and publication of digital content across various platforms, ensuring consistency with brand guidelines and messaging

6. Manage digital marketing budgets and allocate resources efficiently to maximize return on investment (ROI)

7. Collaborate with cross-functional teams including sales, product and customer service to ensure alignment of digital marketing efforts with broader business objectives

8. Stay updated on industry trends, emerging technologies and algorithm changes, incorporating relevant innovations into campaign strategies

9. Conduct regular performance reviews of campaign results and implement continuous improvement initiatives

10. Build and maintain relationships with external partners including digital agencies and marketing technology vendors

What we're looking for

1. 5+ years of experience in digital marketing, with a minimum of 1 year in a supervisory or leadership role

2. Proven expertise in search engine marketing (SEM), search engine optimization (SEO) and paid digital advertising platforms such as Google Ads and social media advertising

3. Demonstrated experience in managing digital marketing campaigns from conception through execution and analysis

1. Strong leadership and team management skills with the ability to motivate, develop and inspire team members

2. Excellent communication and presentation skills, capable of articulating complex digital concepts to non-technical stakeholders

3. Proficiency in marketing automation platforms and CRM systems

4. Data-driven mindset with strong analytical capabilities and attention to detail

5. Bachelor's degree in Marketing, Communications, Business or a related field (or equivalent professional experience)

6. Certifications in Google Ads, Google Analytics or HubSpot are advantageous