Digital Marketing Officer

Federal Land & Nomura Real Estate; Philippines; On-site; PHP 500,000 - 800,000; Full time

Job summary

Federal Land & Nomura Real Estate in the Philippines is seeking a Digital Marketing Officer to plan, execute, and optimize digital campaigns across channels to boost brand awareness, lead generation, and customer engagement.

The ideal candidate brings 5+ years of digital marketing experience, GA4 proficiency, Google/Meta ads knowledge, SEO/SEM, and content coordination across assets. A dynamic team awaits to elevate the company’s online presence.

Qualifications

• Minimum of 5 years of proven digital marketing experience.
• Bachelor's degree in Marketing, IT, Communications, Business or related field.
• Knowledge of social media advertising platforms and SEM (Google Ads).
• Proficiency in Google Analytics GA4.
• Experience across multiple digital channels with planning and optimization.

Responsibilities

• Plan, execute, and optimize marketing campaigns across channels.
• Conduct A/B testing and performance analysis.
• Create content for social media, videos, graphics, and website updates.
• Collaborate with designers and external partners on assets.
• Manage and grow social channels (Facebook, Instagram, LinkedIn, TikTok).
• Perform SEO audits and optimize website content.
• Manage paid campaigns with budget allocation and tracking.
• Analyze campaign performance using Google Analytics and platform insights.
• Monitor CTR, CPC, CPA, and conversion rates.
• Generate insights to improve effectiveness.
• Ensure branding consistency across channels.
• Align with marketing strategy and brand guidelines.
• Identify opportunities to enhance customer journey.

Skills

Digital marketing strategy

Campaign planning & optimization

Analytics & data interpretation

CRM familiarity

Communication & project management

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics GA4

Google Ads

Facebook Ads

LinkedIn Ads

CRM systems

Job description

We are seeking a results-driven and creative Digital Marketing Officer to plan, execute, and optimize digital channels and campaigns that drive brand awareness, lead generation, and customer engagement. The ideal candidate combines strong analytical skills with a deep understanding of digital platforms and emerging marketing trends.

Key Responsibilities:

• Plan, execute, and optimize digital marketing channels and campaigns across multiple channels, including website, social media, email, and search engines
• Continuously test and improve campaigns through A/B testing and performance analysis
• Develop and/or coordinate engaging content such as social media posts, videos, graphics, and website updates
• Collaborate with designers, copywriters, and external partners to produce high-quality digital assets
• Manage and grow social media channels (e.g., Facebook, Instagram, LinkedIn, TikTok)
• Perform regular SEO audits and optimize website content for search visibility
• Manage paid advertising campaigns (e.g., Google Ads, Meta Ads), including budget allocation and performance tracking
• Track, analyze, and report on campaign performance using tools such as Google Analytics and platform insights.
• Monitor key metrics, including CTR, CPC, CPA, and conversion rates
• Generate actionable insights and recommendations to improve campaign effectiveness
• Ensure consistent branding and messaging across all digital channels and touchpoints
• Maintain alignment with overall marketing strategy and brand guidelines
• Identify opportunities to enhance customer journey and digital experience

Qualifications:

• Minimum of 5 years of proven experience in digital marketing
• Bachelor's degree in Marketing, IT, Communications, Business, or a related field
• Knowledge of social media advertising platforms (Facebook, Instagram, LinkedIn, etc.) and search engine marketing (Google Ads)
• Proficiency in Google Analytics (GA4)
• Strong experience in campaign planning, execution, and optimization across multiple digital channels
• In-depth knowledge of SEO/SEM, social media algorithms, and content marketing strategies
• Familiarity with email marketing tools and marketing automation systems
• Strong understanding of digital marketing channels, trends, and best practices
• Familiarity with CRM platforms and digital advertising tools

Preferred Skills:

• Basic understanding of sales and marketing funnels and processes
• Analytical mindset with the ability to interpret data and improve outreach strategies
• Creative thinker with the ability to develop engaging, data-driven campaigns
• Strong analytical skills with the ability to interpret data and translate insights into action
• Excellent communication, organization, and project management skills
• Self-starter with a proactive attitude and strong problem-solving skills