Digital Marketing Strategist – Demand Gen & Growth

Our Clients; Calamba; On-site; PHP 600,000 - 900,000; Full time

Job summary

Our Clients in Laguna, Calamba seeks a Digital Marketing Specialist to develop and execute digital marketing strategies and demand generation for branded consumer products, coordinating with Sales, Supply Chain, Manufacturing to align with business goals.

The role manages digital campaigns, content, social media, online channels, and marketing activities to strengthen brand awareness, customer engagement, product visibility, and growth.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field.

Responsibilities

• Develop and implement digital marketing strategies and demand generation programs for branded products.
• Plan, execute, monitor, and optimize digital marketing campaigns across relevant online platforms and channels.
• Develop engaging digital content, promotional materials, and marketing communications aligned with brand and business objectives.
• Manage social media accounts and other digital channels to increase brand awareness, engagement, and product visibility.
• Monitor campaign performance, customer engagement, website traffic, leads, conversions, and other relevant marketing metrics.
• Analyze customer, market, and digital performance data and translate insights into actionable marketing initiatives.
• Coordinate with Sales and Marketing teams in developing promotional campaigns and activities that support business and revenue objectives.
• Support marketing forecasting and demand planning by providing campaign assumptions, historical performance data, market trends, and customer insights.
• Coordinate with Supply Chain, Purchasing, Logistics, and Manufacturing teams to ensure marketing activities are aligned with product availability and supply requirements.
• Develop and maintain marketing dashboards, reports, campaign calendars, and tracking tools to monitor campaign and business performance.
• Support the launch and digital marketing activities for new products and new markets.
• Coordinate with external agencies, suppliers, influencers, media partners, and other third-party partners as needed.
• Identify opportunities to improve digital presence, customer engagement, campaign effectiveness, and marketing ROI.
• Conduct market research and competitor monitoring to identify relevant consumer trends, market opportunities, and emerging digital platforms.
• Provide regular updates and recommendations to management regarding digital marketing performance and opportunities.
• Perform other related duties and assignments as may be required by the immediate superior.

Skills

Digital marketing

Social media marketing

Content marketing

Online campaign management

Marketing analytics

Communication

Presentation

Multitasking

Business acumen

Cross-functional collaboration

Education

Bachelor’s degree in Marketing, Digital Marketing, Communications, Business Administration, or a related field

Tools

Microsoft Excel

PowerPoint

Job description

Our Clients in Laguna, Calamba seeks a Digital Marketing Specialist to develop and execute digital marketing strategies and demand generation for branded consumer products, coordinating with Sales, Supply Chain, Manufacturing to align with business goals.

The role manages digital campaigns, content, social media, online channels, and marketing activities to strengthen brand awareness, customer engagement, product visibility, and growth.