Digital Marketing Strategist

MicroSourcing International; Manila; Remote; PHP 600,000 - 780,000; Full time

Benefits offered by this job

Healthcare coverage from day one

Paid time-off with cash conversion

Performance bonuses

Flexible work arrangements

Career growth opportunities

Inclusive team

Job summary

MicroSourcing International is hiring a Digital Marketing Strategist to lead comprehensive marketing strategies for clinic launches and ongoing campaigns. This remote role emphasizes data-driven planning, paid and organic channels, and cross-functional collaboration with global teams.

The position requires at least 4+ years in digital marketing, experience with Google and Meta ads, and strong analytical and communication skills. Flexible work arrangements and competitive rewards are highlighted.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Advertising, or a related discipline.

Responsibilities

• Develop comprehensive digital marketing strategies aligned with the organization’s business objectives.
• Build annual and quarterly marketing plans.
• Recommend initiatives that improve patient acquisition and retention.
• Translate business goals into measurable marketing campaigns.
• Present strategic recommendations to leadership.
• Lead launch campaigns for new clinics to drive awareness and appointments.
• Develop localized marketing playbooks for multi-location expansion.
• Manage and optimize paid advertising across Google Ads, Meta, Bing, YouTube, and TikTok when applicable.
• Plan campaigns, allocate budget, target audiences, run A/B tests, analyze ROI.
• Coordinate with creative resources to produce assets and briefs.
• Monitor online reputation and prepare executive-level performance reports.
• Research local demographics and healthcare trends to support market expansion.

Skills

Strategic Thinking

Analytical Thinking

Communication

Project Management

Leadership

Stakeholder Management

Creativity

Adaptability

Education

Bachelor’s Degree in Marketing/Communications/Business/Advertising

Tools

Google Ads

Meta Ads

Google Analytics 4

Google Tag Manager

Google Looker Studio

Canva

Monday.com

Asana

Microsoft Office

AI-assisted marketing tools

Job description

Job Description:

Position

Digital Marketing Strategist

Work setup

Work from home

Why join MicroSourcing

You’ll Have

• Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
• Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
• Career Growth: Take advantage of opportunities for continuous learning and career advancement.
• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Key Responsibilities

Marketing Strategy

• Develop comprehensive digital marketing strategies aligned with the organization’s business objectives.
• Build annual and quarterly marketing plans.
• Recommend initiatives that improve patient acquisition and retention.
• Translate business goals into measurable marketing campaigns.
• Present strategic recommendations to leadership.

New Clinic Launch Marketing

Lead The Marketing Strategy For New Clinic Openings By

• Developing launch campaigns, creating awareness campaigns before opening, increasing community engagement, driving patient appointments, building localized brand recognition.
• Develop marketing playbooks that can be replicated as additional clinics are opened.

Digital Advertising

Manage And Optimize Paid Advertising Across Multiple Platforms Including

• Google Ads, Meta (Facebook & Instagram), Microsoft Ads (Bing), YouTube (when appropriate), TikTok (future campaigns).

Responsibilities Include

• Campaign planning, budget allocation, audience targeting, A/B testing, conversion optimization, performance reporting, ROI analysis.

Local Marketing

Develop Localized Marketing Initiatives For Each Clinic By

• Researching target communities, understanding local demographics, creating location-specific campaigns, supporting community outreach initiatives, improving local search visibility.

Search Engine Marketing (SEM)

Develop Search Campaigns Targeting Healthcare-related Services Including

• Primary Care, Internal Medicine, Preventive Care, Medicare, Wellness Services.
• Optimize campaigns using keyword research, audience behaviour, and conversion data.

Social Media Strategy

Develop Strategic Social Media Initiatives Across

• Facebook, Instagram, LinkedIn, TikTok (when applicable).

Responsibilities Include

• Content strategy, editorial calendar development, campaign planning, community engagement, brand positioning.

Content Strategy

Develop strategic content that educates and engages patients.

Coordinate With Creative Resources For

• Graphics, video, photography, patient education materials, campaign assets.

Provide

• Creative briefs, messaging direction, content themes, copy guidance.

Reputation Management

Support Online Reputation Management By

• Monitoring online reviews, coordinating timely responses, following approved communication guidelines, escalating sensitive issues appropriately, identifying recurring customer feedback trends.

Analytics & Reporting

Measure Campaign Effectiveness Through KPIs Including

• Patient acquisition cost, lead generation, conversion rates, website traffic, engagement, click-through rates, cost per acquisition, Return on Ad Spend (ROAS).

Prepare executive-level reports with recommendations for continuous improvement.

Market Research & Business Intelligence

Conduct Research To Support Future Expansion By Analyzing

• Population growth, community demographics, healthcare demand, competitor landscape, insurance market penetration, Medicare populations, Hispanic population density, local healthcare trends.

Provide strategic recommendations on potential markets for future clinic locations.

Cross-functional Collaboration

Partner Closely With

• Executive Leadership, Operations, Clinic Managers, Creative Teams, External Vendors.

Ensure marketing initiatives align with business priorities.

Required Qualifications

• Bachelor’s Degree in Marketing, Communications, Business, Advertising, or a related discipline.
• 4+ years of Digital Marketing experience.
• Experience supporting U.S. clients is highly preferred.
• Experience managing Google Ads and Meta Ads.
• Strong understanding of paid and organic digital marketing.
• Experience developing marketing strategies rather than purely executing campaigns.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.
• Experience working remotely with international stakeholders.

Preferred Qualifications

Experience marketing within one or more of the following:

• Healthcare, Medical Practices, Dental Clinics, Hospitals, Healthcare Technology, Value-Based Care organizations.

Experience With

• Local SEO, Google Business Profile optimization, healthcare compliance in digital advertising, HIPAA-aware marketing practices, multi-location marketing.

Technical Skills

• Google Ads, Meta Business Suite, Google Analytics 4, Google Tag Manager, Google Search Console, Google Looker Studio, Canva, Monday.com, Asana, Microsoft Office, AI-assisted marketing tools (e.g., ChatGPT, Gemini, Copilot).

Core Competencies

• Strategic Thinking, Business Acumen, Commercial Awareness, Analytical Thinking, Project Management, Stakeholder Management, Communication, Creativity, Initiative, Adaptability, Leadership, Decision Making.

Success Measures (First 12 Months)

The Successful Candidate Will Demonstrate Measurable Impact Through

• Increased patient inquiries and appointment bookings, successful launch of marketing campaigns for new clinic locations, improved brand awareness across target communities, increased return on digital advertising spend, higher website traffic and conversion rates, improved engagement across social media platforms, executive-ready marketing dashboards and reporting, scalable marketing processes supporting the organization’s expansion roadmap.

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company’s strength lies in our people’s diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don’t just accept your unique authentic self - we celebrate it, valuing every individual’s contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

For more information, visit https://www.microsourcing.com/

• Terms & conditions apply

Requirements: