Digital Marketing Specialist (Work from Home) Talent Pool

The Boss System; Philippines; Remote; PHP 2,874,000 - 4,151,000; Full time

Benefits offered by this job

Permanent remote work

US client exposure

Diverse campaigns

Remote growth environment

Professional development

Job summary

The BOSS System LLC is seeking a highly skilled Digital Marketing Specialist to develop, execute, and optimize marketing strategies for US-based clients while working remotely. The ideal candidate has 3–5 years of hands-on experience in digital marketing, paid ads, lead generation, social media, and campaign optimization, and can manage campaigns independently.

You will analyze performance metrics, run A/B tests, and collaborate with sales to improve lead quality and ROI in a growth-focused,

Qualifications

• 3–5 years of proven professional experience in Digital Marketing or related roles.
• Proven success in managing paid advertising campaigns and generating qualified leads.
• Strong hands-on experience with Meta Ads Manager and Google Ads.
• Experience in lead generation, conversion optimization, and marketing funnels.
• Proficiency in GA4, GTM, and campaign tracking tools.
• Knowledge of SEO, email marketing, social media management, and content strategy.
• Experience using CRM and marketing automation platforms is advantageous.
• Ability to analyze marketing data and translate insights into strategies.
• Excellent written and verbal English communication.

Responsibilities

• Develop and execute digital marketing strategies aligned with business goals.
• Plan, launch, manage, and optimize Meta Ads and Google Ads campaigns.
• Monitor budgets, ROAS, and conversion rates; adjust as needed.
• Conduct A/B tests to improve creatives, targeting, and performance.
• Develop lead generation strategies and optimize funnels.
• Collaborate with sales to improve lead quality and conversion.
• Create and manage social media content strategies across platforms.
• Produce engaging marketing content and promotional materials.
• Coordinate content calendars and branding initiatives.
• Track performance with GA/Meta Ads Manager and other tools.
• Prepare weekly/monthly reports and extract insights.
• Identify optimization opportunities and ROI improvements.

Skills

3–5 years experience

Paid ads success

Meta & Google Ads

Lead gen & funnels

GA/Tag Manager

SEO & email & social

CRM/Marketing Automation

Data analysis

English communication

PM & problem-solving

US client experience

Healthcare industry knowledge

Tools

HubSpot

GoHighLevel

Mailchimp

Google Analytics 4

Google Tag Manager

Job description

Company: The BOSS System LLC
Work Arrangement: 100% Work From Home
Engagement Type: Full-Time | Independent Contractor
Schedule: US Business Hours

Job Summary

The BOSS System LLC is looking for a highly skilled, results-driven, and experienced Digital Marketing Specialist to develop, execute, and optimize marketing strategies for our US-based clients.

The ideal candidate has 3–5 years of proven hands-on experience in digital marketing, paid advertising, lead generation, social media marketing, and campaign optimization.

We are looking for a strategic and creative professional who can independently manage marketing campaigns, analyze performance metrics, and implement data-driven strategies to increase brand visibility, generate qualified leads, and drive business growth.

Key Responsibilities

Digital Marketing & Campaign Management

• Develop and execute comprehensive digital marketing strategies aligned with business objectives.

• Plan, launch, manage, and optimize paid advertising campaigns across Meta Ads (Facebook and Instagram) and Google Ads.

• Monitor campaign performance, advertising budgets, conversion rates, and return on ad spend (ROAS).

• Conduct A/B testing to improve advertising creatives, targeting, and campaign effectiveness.

Lead Generation & Conversion Optimization

• Develop and implement lead generation strategies to attract qualified prospects.

• Manage marketing funnels, landing pages, and lead nurturing campaigns.

• Optimize campaigns to improve cost per lead (CPL), conversion rates, and customer acquisition costs.

• Collaborate with sales and operations teams to improve lead quality and conversion.

Social Media & Content Marketing

• Develop and manage social media content strategies across relevant platforms.

• Create engaging marketing content, campaign concepts, and promotional materials.

• Coordinate content calendars, branding initiatives, and audience engagement.

• Ensure consistency in brand messaging across digital channels.

Marketing Analytics & Reporting

• Track and analyze campaign performance using Google Analytics, Meta Ads Manager, and other reporting tools.

• Prepare weekly and monthly marketing performance reports.

• Identify campaign improvement opportunities based on data and market trends.

• Recommend strategies to maximize marketing ROI.

Qualifications

• 3–5 years of proven professional experience in Digital Marketing, Performance Marketing, or a related role.

• Demonstrated success in managing paid advertising campaigns and generating qualified leads.

• Strong hands-on experience with Meta Ads Manager and Google Ads.

• Experience in lead generation, conversion optimization, and marketing funnels.

• Proficiency in Google Analytics (GA4), Google Tag Manager, and campaign tracking tools.

• Knowledge of SEO, email marketing, social media management, and content strategy.

• Experience using CRM and marketing automation platforms such as HubSpot, GoHighLevel, Mailchimp, or similar tools is an advantage.

• Ability to analyze marketing data and translate insights into actionable strategies.

• Excellent written and verbal English communication skills.

• Strong project management, problem-solving, and organizational abilities.

• Experience supporting US-based businesses or clients is highly preferred.

• Experience in the US Home Care or Healthcare industry is an advantage.

What We're Looking For

• Results-Driven: Focused on measurable marketing performance and business growth.

• Strategic Thinker: Capable of developing and executing effective marketing campaigns.

• Analytical: Uses data to evaluate performance and optimize marketing investments.

• Creative: Develops compelling campaign concepts and advertising strategies.

• Proactive & Independent: Takes ownership of campaigns with minimal supervision.

• Adaptable: Comfortable managing multiple campaigns and changing priorities.

What We Offer

• Permanent work-from-home opportunity.

• Opportunity to support US-based businesses and marketing initiatives.

• Exposure to diverse digital marketing campaigns and strategies.

• Collaborative and growth-oriented remote working environment.

• Opportunities for professional development.