Digital Ads Marketing Specialist

Globaltize; Philippines; Remote; PHP 2,872,000 - 4,786,000; Full time

Job summary

Globaltize is seeking a Digital Ads Marketing Specialist to drive paid campaigns for a beauty brand in a fully remote, worldwide role. The position emphasizes Google Ads and Instagram advertising, email marketing, and lead generation to acquire customers across multiple locations.

The successful candidate will own campaigns, analyze performance, optimize ROI, and collaborate with teams to grow global customer acquisition. Strong English skills and independent work ability are essential.

Qualifications

• 1+ year of professional digital marketing experience within the beauty industry is mandatory.
• 3+ years of hands-on experience setting up, managing, and optimizing paid advertising campaigns using Google Ads and Instagram advertising.
• Experience creating, launching, and managing email marketing campaigns.
• Experience developing and executing lead generation and customer acquisition strategies.
• Strong understanding of digital marketing performance metrics and campaign optimization.
• Excellent written and verbal English communication skills.
• Proficiency with AI-assisted tools and marketing automation platforms, with the ability to learn new systems quickly.
• Ability to work independently, manage competing marketing priorities, and make decisions based on campaign performance.

Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across Google Ads and Instagram to generate qualified leads and drive customer acquisition.
• Develop and execute email marketing campaigns to engage prospective customers, nurture existing audiences, and encourage repeat business.
• Create and implement automated SMS follow-up sequences to improve lead nurturing and customer conversions.
• Coordinate social media content, promotional campaigns, and audience engagement across relevant digital platforms.
• Monitor advertising budgets, campaign performance, lead generation metrics, conversion rates, and return on investment.
• Analyze marketing data, identify performance gaps, and implement data-driven improvements.
• Leverage AI tools, marketing automation platforms, and digital technologies to streamline marketing workflows.
• Collaborate with internal teams to support promotional initiatives and marketing efforts across multiple business locations.

Skills

Beauty industry experience

Paid advertising

Email marketing

Lead generation

Campaign optimization

English proficiency

AI marketing tools

Independent work

Tools

Google Ads

Instagram Ads

Marketing automation tools

Job description

We're Hiring: Digital Ads Marketing Specialist | Remote

Location: Remote – Open to candidates worldwide, including LATAM, South Africa, and the Philippines

Employment Type: Full-Time | 40 hours per week

Schedule: Monday–Friday, 9:00 AM–5:00 PM US Eastern Time (flexibility subject to confirmation)

About the Opportunity

We are seeking a results-driven Digital Ads Marketing Specialist to support a growing, multi-location business in the beauty industry.

This role is ideal for a hands‑on digital marketer who understands how to attract new customers, build effective advertising campaigns, nurture leads, and turn marketing efforts into measurable business results.

The successful candidate will have proven experience marketing beauty-related products or services, particularly through paid advertising, email marketing, and customer acquisition strategies.

We're looking for someone who can take ownership of digital marketing initiatives, interpret campaign performance, identify opportunities for improvement, and contribute to the company's continued growth.

Key Responsibilities

• Plan, launch, manage, and optimize paid advertising campaigns across Google Ads and Instagram to generate qualified leads and drive customer acquisition.


• Develop and execute email marketing campaigns to engage prospective customers, nurture existing audiences, and encourage repeat business.


• Create and implement automated SMS follow‑up sequences to improve lead nurturing and customer conversions.


• Coordinate social media content, promotional campaigns, and audience engagement across relevant digital platforms.


• Monitor advertising budgets, campaign performance, lead generation metrics, conversion rates, and return on investment.


• Analyze marketing data, identify performance gaps, and implement data-driven improvements.


• Leverage AI tools, marketing automation platforms, and digital technologies to streamline marketing workflows.


• Collaborate with internal teams to support promotional initiatives and marketing efforts across multiple business locations.

Required Qualifications

• 1+ year of professional digital marketing experience within the beauty industry is mandatory. Relevant backgrounds include salons, cosmetics, skincare, haircare, aesthetics, and other beauty-related businesses. Direct salon experience is not required.


• 3+ years of proven hands‑on experience setting up, managing, and optimizing paid advertising campaigns using Google Ads and Instagram advertising.


• Demonstrated experience creating, launching, and managing email marketing campaigns.


• Experience developing and executing lead generation and customer acquisition strategies.


• Strong understanding of digital marketing performance metrics and campaign optimization.


• Excellent written and verbal English communication skills.


• Proficiency with AI-assisted tools and marketing automation platforms, with the ability to learn new systems quickly.


• Ability to work independently, manage competing marketing priorities, and make decisions based on campaign performance.

Preferred Qualifications

• Experience marketing multi-location businesses or service-based brands.


• Familiarity with appointment-booking systems and customer relationship management (CRM) platforms.


• Experience managing Google Business Profiles and local marketing initiatives.


• Hands‑on experience with SMS marketing automation and customer follow‑up workflows.


• Basic graphic design, short‑form video editing, or digital content creation skills.

What Success Looks Like

You’ll help the business:

• Generate a consistent flow of qualified leads and new customer inquiries.


• Improve the conversion of leads into paying customers.


• Strengthen online visibility and audience engagement.


• Improve advertising efficiency and marketing ROI.


• Support sustainable customer acquisition across multiple locations.

Important

Applicants must have relevant professional marketing experience within the beauty industry to be considered.