Digital Marketing Specialist: Lead Gen & Growth

Philippine Blue Cross Biotech Corporation; Eastern Manila District; Presencial; PHP 300.000 - 500.000; Jornada completa

Descripción de la vacante

Philippine Blue Cross Biotech Corporation is seeking a Marketing professional to manage digital campaigns, build and maintain social media and content across platforms, and drive leads and market research initiatives.

The role requires a Bachelor's degree in Marketing or related field, at least 6 months in marketing, and strong English communication skills. Experience with SEO/SEM is a plus, with opportunities to grow within a biotech marketing team.

Formación

• Bachelor's degree in Marketing Management or any business-related course.
• Minimum of six (6) months of work experience in marketing roles.
• Knowledge of managing various social media platforms and digital functions.
• Solid understanding of social media/content marketing and paid social media campaigns.
• SEO/SEM is a plus, but not required.
• Good verbal and written English language communication skills; ability to communicate clearly and concisely.

Responsabilidades

• Responsible for all digital marketing campaigns, including generating leads, conducting market research, and engaging with the business to optimize digital strategies.
• Design and oversee all aspects of digital customer interaction across all digital platforms.
• Develop and maintain social media accounts and other digital platforms.
• Update the website, content, and other social media accounts.
• Collaborate with the Marketing team to drive traffic/leads, improve, and optimize user experience across digital platforms.
• Keep an eye on data showing changing trends in advertising consumption and ensure that clients or consumers view the company's ads.

Conocimientos

Social media management

Digital marketing campaigns

Content marketing

Communication skills

English proficiency

Educación

Bachelor's degree in Marketing Management or any business-related course

Descripción del empleo

Philippine Blue Cross Biotech Corporation is seeking a Marketing professional to manage digital campaigns, build and maintain social media and content across platforms, and drive leads and market research initiatives.

The role requires a Bachelor's degree in Marketing or related field, at least 6 months in marketing, and strong English communication skills. Experience with SEO/SEM is a plus, with opportunities to grow within a biotech marketing team.