Digital Marketing Campaign Specialist

TDCX, Inc.; Philippines; On-site; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Medical coverage

Flexible working arrangements

Global exposure

Job summary

TDCX, Inc. in the Philippines is seeking a dynamic Digital Marketing professional to plan and execute Web/Mobile, SEO/SEM, PPC, Affiliate Marketing, SMM and digital campaigns across channels.

You will develop and manage campaigns, measure performance against ROI/KPIs, identify trends, optimize spend, and collaborate with internal teams to improve user journeys.

The role offers flexible working arrangements and exposure to a global client base in a leading BPO company.

Qualifications

• Candidate must hold at least a Diploma or higher in a related field.
• Preferable with 2 years of working experience in digital marketing.
• Experience managing PPC/SEO/SEM/SMM across platforms (Facebook, Instagram, LinkedIn, LINE, WeChat).
• Strong analytical skills and data-driven decision making with large datasets.
• Familiarity with Tableau and SPSS is an added advantage.
• Excellent reporting skills and proactive business intelligence mindset.

Responsibilities

• Plan and execute all Web/Mobile, SEO/SEM, PPC, Affiliate Marketing, SMM and digital advertising campaigns.
• Develop and manage digital marketing campaigns across multiple channels utilizing appropriate tools and techniques for email marketing, paid search, SEO, PPC, mobile advertising and social media.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize both spend and performance based on insights.
• Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
• Create leads, landing sites, and digital journeys in collaboration with internal teams to optimize user experience.

Skills

PPC

SEO

SEM

SMM

Tableau

SPSS

Education

Diploma or higher

Bachelor's Degree

Postgraduate Diploma / Professional Degree

Tools

Facebook Ads

Instagram Ads

LinkedIn Ads

LINE

WeChat Ads

Job description

TDCX, Inc. in the Philippines is seeking a dynamic Digital Marketing professional to plan and execute Web/Mobile, SEO/SEM, PPC, Affiliate Marketing, SMM and digital campaigns across channels.

You will develop and manage campaigns, measure performance against ROI/KPIs, identify trends, optimize spend, and collaborate with internal teams to improve user journeys.

The role offers flexible working arrangements and exposure to a global client base in a leading BPO company.