Digital Marketing Specialist Hybrid Night Shift

MicroSourcing International; Quezon City; Hybrid; PHP 600,000 - 900,000; Full time

Benefits offered by this job

Healthcare coverage on Day 1

Dependent coverage

Paid time off with cash conversion

Group life insurance

Performance bonuses

Company-sponsored events

Job summary

MicroSourcing is hiring a Digital Marketing Specialist in Quezon City for a hybrid, night-shift role. You will lead multi-channel campaigns, optimize messaging, and manage email marketing and social media to drive new client acquisition and strengthen existing relationships.

You will transform product messaging into compelling campaigns, plan content, and report on KPIs to leadership. The role collaborates with the VP of Strategic Partnerships & Growth and supports brand positioning while

Qualifications

• At least 5 years of experience in marketing outreach or digital marketing.
• Experience managing both customer acquisition and retention campaigns.
• Proficiency with Mailchimp including segmentation, AB testing, automation, analytics, and reporting.
• Experience managing business social accounts across Instagram, Facebook, and LinkedIn.
• Excellent written English with strong copywriting and a consistent brand voice.
• Ability to work independently, prioritize multiple projects, and drive campaigns with minimal supervision.
• Availability to support US Central Time business hours.

Responsibilities

• Develop and execute outreach campaigns to acquire new customers and strengthen engagement.
• Transform product messaging into multi-channel campaigns for different target audiences.
• Plan, manage, and optimize email marketing campaigns using Mailchimp with segmentation, A/B testing, automation, and reporting.
• Manage social media presence across Instagram, Facebook, and LinkedIn, including content planning, scheduling, posting, and engagement.
• Create and adapt marketing copy aligned with the brand voice for prospecting, client communications, product updates, and promotions.
• Monitor campaign performance, analyze metrics, and propose improvements to boost engagement and conversion.
• Coordinate campaign schedules with sales, partnerships, and seasonal initiatives to maximize impact.
• Prepare regular KPI reports with leadership in mind, highlighting insights and growth.
• Collaborate with the VP of Strategic Partnerships & Growth to support brand positioning while handling day-to-day execution.

Skills

Mailchimp

Email campaigns

Social media management

Copywriting

Marketing analytics

CRM

Canva

Marketing automation

Lead nurturing

Tools

Salesforce

Canva

Job description

Job Description:

Discover your 100% YOU with MicroSourcing!

Position:

Digital Marketing Specialist

Location:

Eastwood, Libis, Quezon

Work setup & shift:

Hybrid, Night shift

Why join MicroSourcing?

You'll Have

• Competitive Rewards: Enjoy above-market compensation, healthcare coverage on Day 1, plus one or more dependents, paid time off with cash conversion, group life insurance, and performance bonuses.
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
• Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
• Career Growth: Take advantage of opportunities for continuous learning and career advancement.
• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Your Role

As a Digital Marketing Specialist, you will:

• Develop and execute strategic outreach campaigns that drive new customer acquisition while strengthening engagement with existing clients.
• Transform existing product messaging, features, and value propositions into compelling multi-channel marketing campaigns tailored to different target audiences.
• Plan, manage, and optimize email marketing campaigns using Mailchimp, including audience segmentation, A/B testing, automation, performance tracking, and reporting.
• Manage the company's social media presence across Instagram, Facebook, and LinkedIn, including content planning, scheduling, publishing, community engagement, and performance analysis.
• Create and adapt marketing copy that aligns with the company's brand voice for prospecting campaigns, client communications, product updates, and promotional initiatives.
• Monitor campaign performance, analyze marketing metrics, and proactively recommend improvements that increase engagement, lead generation, customer retention, and campaign effectiveness.
• Coordinate campaign schedules with sales, partnerships, and seasonal business initiatives to maximize marketing impact.
• Prepare regular reports highlighting key performance indicators, campaign results, audience growth, engagement metrics, and marketing insights for leadership.
• Collaborate closely with the VP of Strategic Partnerships & Growth to support brand positioning while independently managing day-to-day campaign execution.

What You Need

Non-negotiables

• At least 5 years of experience developing and executing marketing outreach strategies, email marketing campaigns, or digital marketing initiatives.
• Proven experience managing both customer acquisition and client retention/nurture campaigns.
• Strong hands-on experience using Mailchimp, including campaign creation, audience segmentation, A/B testing, automation, analytics, and reporting.
• Experience managing business social media accounts across Instagram, Facebook, and LinkedIn.
• Excellent written English with strong copywriting skills and the ability to maintain a consistent brand voice.
• Ability to work independently, prioritize multiple projects, and drive campaigns with minimal supervision.
• Availability to support US Central Time business hours.

Preferred Skills/expertise

• Experience in B2B marketing, professional services, SaaS, golf, turf management, agronomy, or other relationship-driven industries.
• Familiarity with Salesforce or similar CRM platforms to support marketing and sales alignment.
• Proficiency in Canva or similar design tools for creating marketing assets and social media graphics.
• Experience analyzing marketing performance metrics and using data to optimize campaign results.
• Knowledge of marketing automation, customer journey mapping, and lead nurturing best practices.

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our Commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan—it's our commitment. Our way of life. Here, we don't just accept your unique authentic self—we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

Terms & conditions apply.