Digital Marketing Specialist: Campaigns & Analytics

Focus Global Inc.; Metro Manila; On-site; PHP 335,000 - 603,000; Full time

Job summary

Focus Global Inc. is seeking a Digital Marketing Associate to join its Technology and Innovation Team at Focus Global Inc.

This role drives digital marketing campaigns across multiple brands and collaborates with business and marketing teams to plan, implement, and evaluate strategies across channels. The position emphasizes data-driven decision making, analytics dashboards, and ROI optimization, with responsibilities spanning campaign management, metrics analysis, and tailoring approaches per

Qualifications

• Bachelor's degree in any field.
• Exceptional communication, collaboration, and data-analysis skills.
• 1-2 years of experience in Meta Ads (Collaborative Ads, Auction Ads, Meta Pixel, etc), Google Analytics Universe (Google Analytics, Google Tag Manager, Google Ads, etc), Lazada or Shopee Sponsored Solutions, and TikTok Ads (In-Feed, Affiliate, and Livestreams).
• A passion for data and metrics-driven marketing.
• Ability to interpret data and translate findings into actionable strategies.

Responsibilities

• Stay ahead of the curve by mastering digital marketing channels, tools, and trends to ensure impactful strategies.
• Implement and manage digital marketing campaigns across various platforms, ensuring alignment with business objectives.
• Lead efforts to address business questions by leveraging metrics to measure, analyze, and improve campaign effectiveness.
• Maintain and analyze analytics dashboards to track ROI, costs, and performance metrics, ensuring continuous optimization of marketing activities.
• Work closely with Digital Marketing and Business teams to design tailored strategies for each business unit, combining creativity with data insights.

Skills

Communication

Data analysis

Digital marketing

Education

Bachelor's degree in any field

Tools

Meta Ads

Google Analytics Universe

Lazada/Shopee Sponsored Solutions

TikTok Ads

Job description

Focus Global Inc. is seeking a Digital Marketing Associate to join its Technology and Innovation Team at Focus Global Inc.

This role drives digital marketing campaigns across multiple brands and collaborates with business and marketing teams to plan, implement, and evaluate strategies across channels. The position emphasizes data-driven decision making, analytics dashboards, and ROI optimization, with responsibilities spanning campaign management, metrics analysis, and tailoring approaches per