Digital Marketing Specialist

Aice Brands Ice Cream Philippines Inc.; Taguig; On-site; PHP 446,400 - 669,600; Full time

Job summary

A leading ice cream brand in the Philippines is seeking a Digital Marketing Specialist to manage their digital platforms. You will create engaging content for social media, analyze consumer behavior, and collaborate with teams to enhance brand awareness. The ideal candidate has 2-3 years of experience in digital marketing, preferably in the FMCG industry, and holds a Bachelor's Degree in Marketing or Business Studies.

Qualifications

• At least 2-3 years of experience in Digital Marketing or Brand Marketing.
• Preferably from the FMCG industry.

Responsibilities

• Manage digital platforms including websites and social media accounts.
• Write copy and captions for posts.
• Measure initiatives using analytics tools.
• Strategize content based on marketing trends.
• Coordinate with KOLs for brand activities.
• Collaborate with teams to create digital content.

Skills

Digital Marketing Strategy

Content Creation

Analytics Tools

Social Media Management

Education

Bachelor's Degree in Marketing or Business Studies

Job description

Responsibilities

• Manage overall digital platforms, including websites and social media accounts such as Facebook, Instagram, TikTok, YouTube, and other online channels that may emerge from time to time.
• Write clear and compelling copy/captions for materials, schedule posts based on target and preferred audience, and engage with the community.
• Measure initiatives using analytics tools to understand consumer behavior in the digital landscape.
• Strategize and conceptualize content for digital platforms that is relevant and apt based on current marketing and consumer behavior trends.
• Coordinate with Key Opinion Leaders (KOLs) for product posting, seeding, and other activities to improve brand awareness, trust, and trial.
• Collaborate with external and internal teams to create digital and advertising content.
• Other digital activities may be required from time to time.

Qualifications

• With at least 2-3 years of experience in Digital Marketing or Brand Marketing
• Preferably from the FMCG industry.
• Candidate must possess a Bachelor's Degree in Marketing or Business Studies/Administration Management, or equivalent.
• Preferably with an FMCG background