Digital Marketing Specialist

AJAIA; Philippines; Hybrid; PHP 600,000 - 1,000,000; Full time

Benefits offered by this job

Competitive base salary + incentives

Professional development opportunities

Paid time off (PTO)

Job summary

Ajaia is seeking data-driven marketers to own and scale digital campaigns across paid ads, social, search, and lead generation. You will develop, execute, and optimize campaigns to drive qualified leads, customer acquisition, and revenue growth.

AI is a core execution requirement across research, ideation, drafting, and delivery acceleration. You will manage budgets, analyze performance data, and identify growth opportunities to improve marketing effectiveness.

Qualifications

• 3+ years hands-on Google Ads experience with certification as a baseline.
• Agency background managing multiple client accounts preferred.
• Ability to build ads with all components (ad groups, settings, sitelinks, copy).
• Fluent English and offshore client handling experience.
• Comfort using AI in daily workflows including automation ideas.

Responsibilities

• Build, launch, and manage Google Ads campaigns across products, starting with AI training as the first product.
• Own keyword and competitor research; identify actual search language and buyer intent.
• Match campaigns to landing pages and full sales funnel from awareness to conversions.
• Drive measurable, low-cost leads that convert rather than vanity traffic.
• Follow a repeatable, productized process to spin up new products by swapping product, pages, and keywords.

Skills

Google Ads

Digital marketing

AI in workflow

Keyword research

Campaign management

Job description

Position Overview

We are looking for data-driven people to own and scale our digital marketing efforts across paid advertising, social media, search, and lead generation channels.

This role is responsible for developing, executing, and optimizing campaigns that drive qualified leads, customer acquisition, brand awareness, and revenue growth. You will manage advertising budgets, analyze performance data, identify growth opportunities, and continuously improve marketing effectiveness.

The ideal candidate combines analytical thinking, creativity, strong execution skills, and a deep understanding of modern digital marketing platforms.

We expect candidates to use AI in daily workflows across research, ideation, drafting, design iteration, quality checks, and delivery acceleration. AI usage is a core execution requirement, not optional tooling.

Primary Responsibilities

• Build, launch, and manage Google Ads campaigns across Ajaia's products, starting with AI training as the first product
• Own keyword and competitor research; find the actual search language buyers use, separating informational from transactional intent
• Match campaigns to the right landing pages and the full sales funnel, from top-of-funnel info seekers to bottom-of-funnel conversions
• Drive measurable, low-cost leads that convert, not vanity traffic
• Work inside a repeatable, productized process so new products spin up by swapping product, pages, and keywords

Requirements

• 3+ years hands-on Google Ads experience (certification is a baseline, not proof of skill)
• Agency background managing multiple client accounts preferred; these tend to be the stronger doers
• Can actually build ads, not just report: ad groups, settings, sitelinks, character limits, line 1/2/3 copy
• Fluent English
• Offshore client-handling experience
• Verifiable references: live client sites or campaigns we can independently screen
• A doer who runs with the work; comfortable using AI in the workflow
• Bonus: can automate reporting via Codex, which removes the need for a separate reporting manager

Benefits

• Competitive base salary + performance incentives
• Professional development opportunities
• Paid time off (PTO)