Digital Marketing Specialist

Grand nourriture International; Pasig; On-site; PHP 469,000 - 670,000; Full time

Job summary

Grand nourriture International is seeking a Digital Marketing Specialist in the Philippines to plan, implement, and manage digital campaigns across social platforms. You will work with the marketing team to engage audiences, drive measurable results, and optimize campaign performance.

The role emphasizes content creation, social media management, and e-commerce presence across Lazada, Shopee, and Facebook, with collaboration across departments and influencers.

Qualifications

• Proven experience in digital marketing, with a focus on social media management.
• Proficiency in social media platforms and digital marketing tools.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration abilities.
• Good English communication skills – both written and verbal.

Responsibilities

• Create content on all social media accounts based on agreed marketing calendar and company needs.
• Develop and execute digital marketing campaigns to increase brand awareness and generate sales leads.
• Manage all aspects of digital advertising and social media ads.
• Stay up to date with the latest trends and best practices in digital marketing and in the food & beverage space; and make recommendations for continuous improvement.
• Collaborate with brand principals as needed to ensure brand consistency across all digital channels.
• Liaise and negotiate with influencers and other 3rd party brand collaborators
• Identify new opportunities for growth and expansion in the digital space.
• Oversee GNI's presence on e-commerce platforms, including product listings, promotions, and sales optimization strategies.
• Overall management of online messages and inquiries – answering queries, processing orders, promotional campaigns and price discounting in coordination with Sales Director.
• Liaise and coordinate with internal departments for order processing and payment monitoring
• Create visual concepts for promotional activities as needed
• Take pictures and video coverage for events
• Photoshoot for GNI products as needed
• Deal with a variety of different queries from customers

Skills

Social media management

Digital marketing tools

Analytical skills

Communication

English proficiency

Tools

Facebook Ads Manager

Google Analytics

Lazada

Shopee

Job description

As a Digital Marketing Specialist, you will be responsible for planning, implementing, and managing our digital marketing campaigns across various platforms. You will work closely with the marketing team to develop strategies that engage our target audience and drive measurable results. This role requires a deep understanding of digital marketing tools and techniques, as well as the ability to analyze data to optimize campaign performance.

Responsibilities:

• Create content on all social media accounts based on agreed marketing calendar and company needs.
• Develop and execute digital marketing campaigns to increase brand awareness and generate sales leads.
• Manage all aspects of digital advertising and social media ads.
• Stay up to date with the latest trends and best practices in digital marketing and in the food & beverage space; and make recommendations for continuous improvement.
• Collaborate with brand principals as needed to ensure brand consistency across all digital channels.
• Liaise and negotiate with influencers and other 3rd party brand collaborators
• Identify new opportunities for growth and expansion in the digital space.
• {E-Commerce Management} Oversee GNI's presence on e-commerce platforms such as Facebook, Lazada, Shopee and other relevant digital sales platforms, including product listings, promotions, and sales optimization strategies.
• Overall management of online messages and inquiries – answering of queries, processing of orders, promotional campaigns and price discounting in coordination with Sales Director.
• Liaise and coordinate with internal departments for order processing and payment monitoring
• Create visual concepts for promotional activities as needed
• Take pictures and video coverage for events
• Photoshoot for GNI products as needed
• Deal with a variety of different queries from customers

Qualifications:

• Proven experience in digital marketing, with a focus on social media management.
• Proficiency in social media platforms and digital marketing tools.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration abilities.
• Good English communication skills – both written and verbal.