Digital Marketing Specialist

Fuso Corporation; Laguna; On-site; PHP 300,000 - 520,000; Full time

Job summary

Fuso Corporation is seeking a Digital Marketing Specialist in Laguna, Philippines to develop and maintain marketing materials such as brochures, manuals, product videos, and promotions. The role includes creating advertising strategies to support sales, managing digital ads across platforms, and ensuring branding compliance with ARCHION and Sojitz.

The position also covers inventory management, documentation updates, and event support for dealer promotions.

Qualifications

• Bachelor’s degree in Multimedia Arts / Visual Arts / Marketing or related field.
• 1–2 years of automotive industry experience (dealership/manufacturing/distributor).
• Must know how to drive and have a valid driver’s license.

Responsibilities

• Develop and update marketing materials including brochures, product videos, and promotional ads.
• Create advertising strategies (above-the-line and below-the-line) to support sales goals.
• Manage digital advertising and oversee the company website and social media presence.

Skills

Communication

Presentation

Data analysis

Multi-tasking

Photo/Video

Adobe Creative Cloud

Education

Bachelor’s Degree in Multimedia Arts / Visual Arts / Marketing

Job description

Job Description

The role of the Digital Marketing Specialist involves creating, maintaining, and updating a variety of marketing materials such as brochures, product videos, and promotional advertisements. It also includes developing advertising strategies, both above-the-line and below-the-line, to support sales goals, and managing digital advertising efforts across platforms like the company website and social media. Ensuring compliance with branding standards set by ARCHION and Sojitz is key, along with overseeing reporting requirements and ad-hoc tasks. Additionally, the position involves organizing and managing the inventory of marketing materials, assisting in the documentation and updates of materials, and providing support for event planning and coordination to enhance company promotions and dealer activities.

Digital Marketing Specialist will be in-charge of the following:

Advertising: Marketing Materials Development

• Maintaining and Developing Marketing Materials: Responsible for updating existing marketing materials and creating new ones as needed. This includes, but is not limited to, brochures, sales manuals, corporate profiles, product videos, walk-around materials, promotional advertisements, and related communication materials.
• Creating Advertising Strategies: Develop effective advertising strategies—both above-the-line and below-the-line to support sales objectives. This includes promotional events, dealer activities, and SFP events.
• Managing Digital Advertising and Online Presence: Oversee SFP’s digital advertising efforts, as well as the management of the official SFP website and social networking sites (SNS).
• Ensuring Compliance with Branding Standards: Ensure all marketing materials and activities comply with the branding standards of ARCHION and Sojitz.
• Managing Reporting Requirements and Ad-Hoc Activities: Oversee and generate all required reports and documentation related to marketing activities.

Administrative

• Organizing and Managing Marketing Collateral Inventory: Manage and organize the inventory of marketing materials.
• Documenting, Monitoring, and Updating Marketing Materials: Assist with documenting, monitoring, and updating marketing materials and related forms.
• Assisting with Event Planning and Coordination: Provide support for event planning, coordination, and various operational tasks for the company and dealers.

Qualifications

• Bachelor’s Degree in the field of Multimedia Arts / Visual Arts / Marketing and other related courses
• Has at least 1-2 years’ experience in automotive industry gained thru dealership/manufacturing/distributorship
• Must know how to drive and with valid driver’s license
• Experience in automotive-marketing is an advantage

Required Skills

• Excellent verbal and written communication skills
• Excellent presentation skills
• Excellent data analysis and market research skills
• Ability to multi-task as and when required
• Basic photography, videography, and graphic design/editing skills.
• Highly proficient with Adobe Creative Cloud apps (such as Photoshop, InDesign, and Premiere Pro)