Digital Marketing Officer - (B2C) WFH / Dayshift

Twoconnect Careers; Pasig; Remote; PHP 446,000 - 781,000; Full time

Benefits offered by this job

Work from home

Flexible hours

HMO with dependents

Government benefits

Career training

Job summary

Twoconnect Careers in the Philippines is seeking a Digital Marketing Officer to own B2C campaigns from planning through execution, optimisation and reporting.

You will manage paid media across Meta, Google, LinkedIn, TikTok and YouTube, plus Mailchimp and GA4, driving customer acquisition and sales while working independently to meet Australian business hours.

Qualifications

• Minimum 3 years hands-on digital or performance marketing experience.
• Strong B2C marketing experience focused on customer acquisition.
• Proven ability to plan, launch, optimise and report campaigns independently.
• Hands-on with Meta, LinkedIn, TikTok, and YouTube ads including targeting and budgeting.
• Solid Google Ads knowledge plus GA4, pixels and attribution.
• Mailchimp experience for campaigns, automation and journeys.
• SEO basics and content optimisation understanding.
• Excellent copywriting and campaign messaging skills.
• Agency or multi-brand experience and high attention to detail.

Responsibilities

• Build, launch, manage and optimise paid campaigns across Meta, Google, LinkedIn, TikTok and YouTube.
• Configure campaign objectives, audiences, placements, budgets and bidding, then optimise.
• Lead campaigns from brief to execution, reporting and performance reviews.
• Create and manage Mailchimp templates, segmentation and customer journeys.
• Monitor performance with GA4 and provide data-driven insights and actions.
• Implement conversion tracking, pixels, UTMs and attribution.
• Support SEO efforts, keyword research and content optimisation.
• Draft digital copy for paid media and email campaigns.
• Analyze results and communicate clear recommendations.
• Handle multiple campaigns, budgets, priorities and deadlines.

Skills

Digital marketing

Paid media management

Google Ads

Meta Ads Manager

GA4

SEO basics

Mailchimp

Analytics & reporting

Independent work

Tools

Google Ads

Meta Ads Manager

LinkedIn Ads

TikTok Ads

YouTube Ads

Mailchimp

GA4

Job description

Join an established Australian business as a Digital Marketing Officer and take ownership of B2C digital campaigns from planning through execution, optimisation, and reporting. You’ll work hands-on across paid media, Google Ads, Meta, LinkedIn, TikTok, YouTube, Mailchimp, GA4, SEO, and conversion tracking, using performance data to drive customer acquisition, conversions, and sales. This is an opportunity for an experienced digital marketer who enjoys working independently in a fast-paced, performance-driven environment.

• Build, launch, manage, and optimise paid campaigns across Meta Ads Manager, including Facebook and Instagram, LinkedIn Ads, TikTok Ads, and YouTube advertising.
• Manage Google Ads campaigns across Search, Display, Performance Max, YouTube, and remarketing.
• Manage campaign setup, including objectives, audiences, targeting, placements, budgets, bidding, and ongoing optimisation.
• Manage digital campaigns from initial brief through to execution, optimisation, reporting, and performance review.
• Build and manage Mailchimp campaigns, including templates, segmentation, audience management, automation and customer journeys, and reporting.
• Monitor campaign performance and make data-driven adjustments to improve customer acquisition, conversions, and sales.
• Use GA4 and digital performance reporting to monitor results and identify opportunities for improvement.
• Manage conversion tracking requirements, including pixels, UTMs, and attribution.
• Support customer acquisition funnels, remarketing activity, and conversion optimisation across relevant digital channels.
• Support SEO activity, including keyword research and content optimisation.
• Prepare digital copy and campaign messaging for paid media, email, and other digital marketing activity.
• Analyse campaign performance and provide clear insights, actions, and recommendations.
• Manage multiple campaigns, priorities, budgets, and deadlines with a high level of accuracy.
• Other position-level duties as they arise.

Requirements

• Minimum 3 years of hands-on digital or performance marketing experience, with strong B2C digital marketing experience in a customer-acquisition-focused environment.
• Proven ability to independently build, launch, manage, and optimise paid digital campaigns from initial brief through execution, optimisation, reporting, and performance review.
• Hands-on experience with Meta Ads Manager (Facebook and Instagram), LinkedIn Ads, TikTok Ads, and YouTube advertising, including campaign objectives, audiences, targeting, placements, budgets, bidding, and optimisation.
• Strong working knowledge of Google Ads, including Search, Display, Performance Max, YouTube, and remarketing campaigns.
• Hands-on experience with Mailchimp, including campaign creation, templates, segmentation, audience management, automation, customer journeys, and reporting.
• Strong working knowledge of GA4, conversion tracking, pixels, UTMs, attribution, and digital performance reporting, with the ability to interpret data and turn insights into clear actions and recommendations.
• Good working knowledge of SEO, keyword research, content optimisation, customer acquisition funnels, remarketing, and conversion optimisation.
• Strong digital copywriting and communication skills, with the ability to create effective campaign messaging for paid media, email, and other digital marketing channels.
• Demonstrated ability to provide examples of personally executed campaigns, including campaign objectives, direct involvement, optimisation approach, and measurable results; strong attention to detail and ability to manage multiple campaigns, budgets, priorities, and deadlines.
• Ability to work independently and take ownership of campaign delivery and performance, while working in line with Australian business hours; previous digital/performance marketing agency experience, multi-brand/client account management, and experience in insurance, financial services, ecommerce, subscription businesses, or similar B2C industries are highly preferred.

Benefits

Why Join Twoconnect?

We offer more than just a job — we offer a supportive and rewarding career experience. Here’s what you can expect from this opportunity:

• Work from home
• Mon - Fri: 7:00 AM – 4:00 PM PHT (adjustments will be made for daylight saving time)
• HMO with 2 free dependents and medical reimbursements
• Government-mandated benefits
• Opportunities to work with leading companies in Australia and beyond
• Training programmes for career development
• Engaging company outings, team activities and wellness sessions
• Supportive, inclusive culture
• Dedicated managers focused on your growth and success

Twoconnect connects highly skilled Filipino professionals with established companies in Australia, New Zealand, the United States, the United Kingdom and Europe, providing direct access to global careers and long-term opportunities.

We offer competitive pay and benefits, additional entitlements and structured career development programs that make employment both financially rewarding and professionally sustainable.

Our industry-leading retention rate demonstrates our commitment to a people-first culture that prioritizes stability, growth and genuine care for every employee.

Twoconnect is an equal opportunity employer. We value cultural diversity and foster an inclusive workplace where every employee is respected and supported as part of a growing global team.