Digital Marketing Officer

ATRAM; Makati; On-site; PHP 360,000 - 600,000; Full time

Job summary

ATRAM in Metro Manila is seeking a Digital Marketing Officer to manage ATRAM's digital platforms, campaigns, and content updates to strengthen brand visibility and customer engagement.

You will analyze performance with analytics tools, collaborate with internal stakeholders, and design cohesive multi‑channel campaigns that drive growth and measurable business impact.

Qualifications

• 3–5 years of social media marketing experience.
• Comprehensive knowledge of SEO, SEM, analytics tools, and content marketing.
• Bachelor’s degree in Marketing, Communications, or related field.

Responsibilities

• Enhance Digital Presence: Maximize engagement and brand visibility across ATRAM’s channels.
• Leverage Data for Impact: Drive analytics-based decisions to broaden audience reach and improve performance.
• Execute Strategic Campaigns: Develop and implement cohesive digital marketing strategies across multiple channels.

Skills

Social media marketing

Digital campaigns

Data analytics

Content marketing

Education

Bachelor's degree in Marketing

Tools

Google Analytics

SEO tools

CMS (Content Management System)

Paid ads platforms (Google/Facebook)

Job description

Overview

The Digital Marketing Officer is responsible for managing ATRAM’s digital platforms and campaigns to strengthen brand visibility, engagement, and business impact. This role ensures timely content updates, responsive customer interaction, and data-driven strategies that optimize performance across all digital channels. The role collaborates with internal stakeholders to deliver cohesive marketing initiatives aligned with organizational objectives.

Responsibilities

• Enhance Digital Presence: Maximize engagement and brand visibility by managing ATRAM’s corporate website and social media platforms, ensuring timely updates and responsive customer interaction.
• Leverage Data for Impact: Drive data-informed decisions through analytics reporting on digital assets and campaigns, providing actionable insights to broaden audience reach and improve performance.
• Execute Strategic Campaigns: Increase business impact by developing and implementing cohesive digital marketing strategies and campaigns tailored to target audiences across multiple channels.

Qualifications

• Relevant Experience: Demonstrates ability to deliver successful digital campaigns and platform management through 3–5 years of social media marketing experience.
• Comprehensive Technical Knowledge: Applies expertise in SEO, SEM, analytics tools, and content marketing to optimize engagement and campaign performance.
• Educational Background: Leverages a Bachelor’s degree in Marketing, Communications, or related field to ensure strategic and creative execution of initiatives.