Digital Marketing Officer

Crown Asia Properties, Inc; Dasmariñas; On-site; PHP 360,000 - 540,000; Full time

Job summary

Crown Asia Properties, Inc. is seeking a Digital Marketing Officer to plan and implement online campaigns that promote Crown Asia’s communities and brand initiatives.

You will create and schedule social media content, manage email, search, and display campaigns, and monitor performance to generate leads. You will also update property listings and digital platforms, coordinate promotional materials with internal teams, and analyze data to improve campaigns while tracking trends and competitor

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Knowledge of social media management, email marketing, and basic SEO/SEM.
• Strong content writing and basic graphic design skills.
• Familiarity with analytics, CRM, and digital marketing tools.
• Organized, detail-oriented, and able to manage multiple projects.
• Strong written and verbal communication skills.
• Experience in real estate, property development, or lifestyle brands is an advantage.

Responsibilities

• Plan and implement online campaigns to promote Crown Asia’s communities and brand initiatives.
• Create and schedule social media content; manage email, search, and display campaigns.
• Monitor campaign performance and online engagement to generate leads.
• Update property listings and digital platforms.
• Coordinate promotional materials with internal teams.
• Analyze data to improve campaigns and track trends against competitors.
• Monitor digital trends and competitor activities.

Skills

Social media management

Email marketing

SEO/SEM basics

Content writing

Graphic design

Analytics

CRM systems

Digital marketing tools

Project management

Communication skills

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field

Tools

CRM software

Analytics tools

Email marketing platforms

Job description

Crown Asia Properties, Inc. develops premium residential communities inspired by timeless architecture and destinations around the world. For over 25 years, Crown Asia has created safe, modern, and thoughtfully planned neighborhoods that combine style, comfort, and convenience.

Role Overview

The Digital Marketing Officer will plan and implement online campaigns that promote Crown Asia’s communities and brand initiatives. The role includes:

• Creating and scheduling social media content
• Managing email, search, and display campaigns
• Monitoring campaign performance and online engagement
• Updating property listings and digital platforms
• Coordinating promotional materials with internal teams
• Analyzing data to improve campaigns and generate leads
• Monitoring digital trends and competitor activities

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• Knowledge of social media management, email marketing, and basic SEO/SEM
• Strong content writing and basic graphic design skills
• Familiarity with analytics, CRM, and digital marketing tools
• Organized, detail-oriented, and able to manage multiple projects
• Strong written and verbal communication skills
• Experience in real estate, property development, or lifestyle brands is an advantage