Digital Marketing Executive | Hybrid, ROI Growth

MicroSourcing International; Pasay; Hybrid; PHP 450,000 - 750,000; Full time

Benefits offered by this job

Competitive rewards

Healthcare coverage on day one

Performance bonuses

Paid time-off with cash conversion

Group life insurance

Job summary

MicroSourcing, located at Mall of Asia, Pasay City, Philippines, is hiring a Digital Marketing Executive for a hybrid, day-shift role. You will manage day-to-day paid campaigns across multiple channels to boost brand awareness and drive sales both online and in-store.

You will develop briefs, manage budgets, and analyze performance to optimize ROI, while coordinating with eCommerce, IT, Creative, and Customer Support teams. Applicants with strong English communication will thrive.

Qualifications

• 3–4 years hands-on experience in a Digital Marketing role managing multi-channel paid campaigns.
• Experience managing digital marketing projects and budgets against KPIs.
• Proficiency with analytics platforms (GA, Meta, SA360, DV360).
• Excellent written and verbal English for briefs and liaising with stakeholders.

Responsibilities

• Execute day-to-day paid digital marketing activities across Social Media, Paid Search, Affiliate Marketing, Online Video, and Content & Display channels to drive brand awareness and in-store/online sales.
• Develop social media briefs, write paid search ad copy, manage campaign tagging and testing, and coordinate approvals with the Head of Media.
• Manage digital marketing budgets, campaign planning, and performance reporting to optimize ROI and conversion metrics.
• Collaborate cross-functionally with internal stakeholders across eCommerce, Direct Marketing, IT, Creative, Buying, and Customer Support teams.
• Support special digital marketing projects and dynamic campaign initiatives in a fast-paced retail environment.

Skills

Digital Marketing

Paid ads management

Social Media

Data analytics

English communication

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Analytics

Meta Ads Manager

SA360

DV360

Job description

MicroSourcing, located at Mall of Asia, Pasay City, Philippines, is hiring a Digital Marketing Executive for a hybrid, day-shift role. You will manage day-to-day paid campaigns across multiple channels to boost brand awareness and drive sales both online and in-store.

You will develop briefs, manage budgets, and analyze performance to optimize ROI, while coordinating with eCommerce, IT, Creative, and Customer Support teams. Applicants with strong English communication will thrive.