Digital Marketing Executive

MicroSourcing International; Pasay; Hybrid; PHP 420,000 - 780,000; Full time

Benefits offered by this job

Healthcare on day one

Paid time-off with cash conversion

Group life insurance

Performance bonuses

Above-market compensation

Job summary

MicroSourcing is seeking a Digital Marketing Executive in Pasay City to lead day-to-day paid marketing campaigns across multiple channels, including search, social, and display. You will work with cross-functional teams to optimize budgets and drive online and in-store sales growth.

The ideal candidate has 3–4 years in digital marketing, strong proficiency in GA, Meta, SA360, and DV360, and a detail-oriented, results-driven approach.

Qualifications

• 3–4 years of professional experience in a digital marketing role.
• Hands-on proficiency with Google Analytics, Meta Ads Manager, SA360, and DV360.
• Proven experience managing digital campaigns and tracking budgets.
• High attention to detail and strong organizational skills.
• Results-focused mindset with strong deadline management.

Responsibilities

• Execute day-to-day paid digital marketing campaigns across channels including Paid Search, Social Media, Affiliate Marketing, Online Video, and Display.
• Manage campaign performance metrics, testing, tagging, ad copy drafting, and budget tracking to drive online and in-store sales growth.
• Liaise with cross-functional teams to align on campaign deliverables.
• Monitor and report on digital campaign performance using analytics and paid media platforms.
• Support ad-hoc digital marketing projects to enhance brand awareness.

Skills

Paid search

Social media

Analytics platforms

Budget management

Campaign optimization

Education

Bachelor's degree in Marketing or Communications

Tools

Google Analytics

Meta Ads Manager

SA360

DV360

Job description

Job Description:

Discover your 100% YOU with MicroSourcing!

Position:

Digital Marketing Executive

Location:

Mall of Asia, Pasay City

Work setup & shift:

Hybrid | Day shift

Why join MicroSourcing?

You'll Have

• Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
• Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
• Career Growth: Take advantage of opportunities for continuous learning and career advancement.
• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Your Role

As a Digital Marketing Executive, you will:

• Execute day-to-day paid digital marketing campaigns across channels including Paid Search, Social Media, Affiliate Marketing, Online Video, and Display.
• Manage campaign performance metrics, testing, tagging, ad copy drafting, and budget tracking to drive online and in-store sales growth.
• Liaise with cross-functional teams including eCommerce, Direct Marketing, IT, Creative, Buying, and Customer Support to align on campaign deliverables.
• Monitor and report on digital campaign performance using analytics and paid media platforms.
• Support ad-hoc digital marketing projects and initiatives to enhance overall brand awareness.

What You Need

Non-negotiables

• 3–4 years of professional experience in a digital marketing role.
• Hands-on proficiency with digital marketing platforms such as Google Analytics, Meta Ads Manager, SA360, and DV360.
• Proven experience managing digital marketing campaigns and tracking performance against allocated budgets.
• High attention to detail, exceptional organizational skills, and the ability to prioritize tasks in a fast-paced environment.
• Results-focused mindset with strong deadline management and execution capabilities.

Preferred Skills/expertise

• Tertiary qualification in marketing, communications, or a related discipline.
• Working background or experience in retail or consumer marketing environments.
• Proven track record in executing multi-channel digital campaigns (Paid Search, Paid Social, Display, Affiliates).
• Strong cross-functional stakeholder management skills across creative, IT, and commercial teams.
• Passion for digital trends, retail growth strategies, and performance optimization.

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%!

For more information, visit https://www.microsourcing.com/

• Terms & conditions apply