Digital Marketing Executive

Grandison Nursing; Manila; Vor Ort; PHP 800.000 - 1.000.000; Vollzeit

Zusammenfassung

Grandison Nursing is seeking a Digital Marketing Manager to lead and manage its digital marketing department. This role will develop and implement comprehensive digital strategies aligned with company goals and drive brand presence.

You will oversee an 8-member team across social media, multimedia, PR, and content, setting KPIs and ensuring data-driven campaigns that boost engagement, traffic, and leads. Budget management and trend discovery are key aspects.

Qualifikationen

• Proven experience leading a marketing team and driving performance.
• Experience with social media management, content strategy, and PR.
• Data-driven marketer with strong campaign measurement and optimization.

Aufgaben

• Lead and supervise an 8-member marketing team including Social Media Specialists, Multimedia Specialists, PR Specialists, Social Media Supervisors, and other marketing personnel.
• Set, monitor, and evaluate KPIs for individuals and the department to ensure targets are met.
• Oversee social media, content strategy, multimedia production, PR, digital campaigns, and brand communications.
• Drive brand awareness, audience engagement, website traffic, lead generation, and overall performance.
• Monitor campaign performance using relevant analytics tools and prepare regular reports.
• Ensure marketing campaigns are data-driven, cost-effective, and aligned with business objectives.
• Manage budgets, campaign resources, and departmental priorities.
• Identify opportunities for new digital marketing trends and innovative strategies.

Kenntnisse

Team leadership

KPI tracking

Social media management

Content strategy

Analytics

Budget management

Tools

Google Analytics

SEO tools

Jobbeschreibung

Digital Marketing Manager to lead and manage our digital marketing department.

Develop and implement comprehensive digital marketing strategies aligned with company goals.

• Lead, manage, and supervise an 8-member marketing team, including Social Media Specialists, Multimedia Specialists, PR Specialists, Social Media Supervisors, and other marketing personnel.
• Establish, monitor, and evaluate individual and departmental KPIs to ensure consistent performance and achievement of targets.
• Oversee social media management, content strategy, multimedia production, public relations, digital campaigns, and brand communications.
• Drive brand awareness, audience engagement, website traffic, lead generation, and overall digital marketing performance.
• Monitor and analyze campaign performance using relevant analytics tools and prepare regular performance reports.
• Ensure that marketing campaigns are data-driven, cost-effective, and aligned with business objectives.
• Manage marketing budgets, campaign resources, and departmental priorities.
• Identify opportunities for improvement, new digital marketing trends, and innovative strategies to strengthen the company's online presence.