Digital Marketing & CRM Specialist

JLT Customs Brokerage; Manila; On-site; PHP 350,000 - 520,000; Full time

Job summary

JLT Customs Brokerage in Manila seeks a Digital Marketing & CRM Specialist to manage organic digital presence, CRM workflows, lead nurturing, email campaigns, and content distribution. You will coordinate social media, publish content, and ensure brand consistency across digital channels.

The role requires attention to detail, ability to work with marketing tools, analyze performance data, and deliver timely reports to Management.

Qualifications

• Experience in digital marketing, CRM, social media, email marketing, and marketing automation.
• Strong writing skills for content creation.
• Detail-oriented with strong organizational skills.
• Ability to analyze performance data and reporting.

Responsibilities

• Manage the company's social media channels and organic digital presence, maintaining publishing schedules and content calendars.
• Coordinate and publish approved social media content, monitor comments and community engagement.
• Support organic digital campaigns and content distribution, ensuring consistent brand presentation.
• Produce and coordinate digital marketing materials including social media creatives, captions, email content, and campaigns.
• Maintain CRM records and workflows, including lead sources, marketing forms, and contact databases.
• Develop and improve lead nurturing workflows, supporting email and SMS marketing activities.

Skills

Digital Marketing

CRM Management

Social Media

Email Marketing

Marketing Automation

Content Coordination

Job description

About the role

We are looking for a detail-oriented and proactive Digital Marketing & CRM Specialist to manage the company's organic digital presence, content distribution, CRM marketing processes, lead nurturing, email marketing, and day-to-day digital customer journey. This role combines digital execution, content coordination, CRM management, marketing automation, and performance tracking. The ideal candidate is organized, digitally savvy, comfortable working with CRM and marketing tools, and able to manage recurring responsibilities accurately and on schedule.

Key responsibilities

• Manage the company's social media channels and organic digital presence, maintaining publishing schedules and content calendars.
• Coordinate and publish approved social media content, monitor comments, messages, and community engagement.
• Support organic digital campaigns and content distribution, ensuring consistent brand presentation across digital channels.
• Produce and coordinate digital marketing materials including social media creatives, reels, short-form videos, captions, email content, and digital campaign materials.
• Maintain accurate marketing-side CRM records and workflows, including lead sources, marketing forms, lead segmentation, lead routing, and contact databases.
• Ensure leads are properly recorded, categorized, and routed according to established processes, identifying and correcting CRM data issues.
• Develop, maintain, and improve lead nurturing workflows, supporting email and SMS marketing activities.
• Create and manage automated follow-up sequences, maintain remarketing and lead-engagement workflows.
• Track and report key digital performance indicators including organic reach, audience engagement, email open and click rates, and lead behavior.
• Prepare regular reports and summaries for Management, identifying trends and recommending practical actions based on campaign and audience data.

About you

• Experience in digital marketing, CRM management, social media, email marketing, marketing automation, or a related role.
• Good understanding of social media platforms and organic digital marketing.
• Experience managing or maintaining CRM systems and lead databases.
• Familiarity with email marketing and lead-nurturing workflows.
• Experience creating or coordinating social media content and digital assets.
• Strong attention to detail, particularly when handling CRM records and lead information.
• Strong organizational and time-management skills, with ability to manage recurring tasks and multiple priorities.
• Good written communication and content-writing skills.
• Comfortable working with performance data and digital reports.
• Proactive, reliable, and able to work with minimal supervision.