Digital Marketing Coordinator

i-cube Digital Solutions; Makati; On-site; PHP 446,000 - 1,004,000; Full time

Job summary

A digital marketing firm in Metro Manila is seeking a Marketing Specialist to create and execute robust performance marketing strategies. The candidate will develop and manage digital prospecting and remarketing campaigns while optimizing key traffic KPIs and collaborating with management. Skills in Google Ads, Meta Ads, and campaign analysis are essential. Strong communication and analytical skills are required for success in this role.

Qualifications

• Prior experience in a similar role with multi-channel marketing strategies.
• Solid campaign analysis and reporting expertise.
• Excellent analytical skills to leverage metrics and trends.
• Experience with Google Data Studio, Sprinklr, Emplifi, and Social Studio is a plus.
• Strong analytical skills and data-driven insights.
• Excellent communication and goal-oriented mindset.
• Open-minded, curious problem solver.

Responsibilities

• Create and execute a performance marketing strategy.
• Develop and manage digital prospecting and remarketing campaigns.
• Manage budgets and campaigns across digital channels.
• Optimize key traffic KPIs via paid and organic media.
• Identify and test new marketing channels.
• Collaborate with management to share conversion improvement ideas.
• Ensure correct installation of trackers across websites.

Skills

Google Ads

Meta Ads

Email Marketing

Google Analytics

Google Data Studio

Tools

Meta Business Manager

TikTok Ads Manager

Twitter Ads Manager

LinkedIn Ads Manager

Sprinklr

Emplifi

Social Studio

Job description

Makati | Onsite | Full time

Must Have Skills

• Google Ads
• Meta Ads

Nice to Have Skills

• Mailchimp or Email Marketing experience
• Google Analytics
• Google Data Studio

Job Responsibility

• Creating and executing a solid performance marketing strategy & execution plan
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient cost per result
• Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels
• Identifying and testing new channels to continue to meet or exceed established critical metrics
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
• Work with developers to ensure trackers/pixels are correctly installed across the client's website and conversion points.

Job Requirements

• You have prior experience in a similar role and experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels.
• Experience in Meta Business Manager, Google Ads, TikTok Ads Manager, Twitter Ads Manager, LinkedIn Ads Manager, and/or any other related ad platforms
• You have solid campaign and channel analysis and reporting expertise, including Google Analytics experience.
• Experience in using Google Data Studio, Sprinklr, Emplifi, and Social Studio is a PLUS.
• You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations.
• You are a highly goal-oriented individual and have excellent communication skills.
• You are open-minded, curious, and a strong problem solver.