Digital Marketer

ALFC INSURANCE AGENCY CORPORATION; Metro Manila; On-site; PHP 360,000 - 540,000; Full time

Job summary

ALFC Insurance Agency Corporation in Ortigas, Pasig City, Metro Manila seeks a dedicated Digital Marketer to develop and execute digital campaigns, manage content, and drive lead generation. You will lead analytics, optimize spend, and strengthen brand presence within the insurance market.

This full-time role requires 1–2 years of digital marketing experience, strong creativity, and data-driven decision making, with proficiency in Google Ads, social platforms, HubSpot, Canva, and WordPress.

Qualifications

• Education: Bachelor’s degree in Marketing, Digital Media, Communications, or related field.
• Experience: 1–2 years in digital marketing, preferably in insurance/financial services.
• Proficiency in Google Ads, Facebook Business Manager, HubSpot or equivalent CRM, Canva, and WordPress.

Responsibilities

• Develop and execute digital marketing strategies aligned with company objectives.
• Manage online advertising campaigns (Google, Facebook, LinkedIn) to drive traffic and leads.
• Create SEO-friendly content for websites, blogs, emails, and social media.
• Monitor performance and provide data-driven insights for optimization.

Skills

Digital marketing

Campaign management

Content creation

Analytics

Lead generation

Brand building

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook Ads

HubSpot

Canva

WordPress

Job description

About the role

ALFC Insurance Agency Corporation is seeking a dedicated and results-driven Digital Marketer to join our team on a full-time basis. Based in Ortigas, Pasig City, Metro Manila, the Digital Marketer will be responsible for developing and executing digital marketing strategies, maintaining the company’s social media presence, and generating quality leads through various digital channels. The role requires a creative and analytical professional who can leverage digital trends, data-driven insights, and effective marketing strategies to strengthen brand awareness, improve customer engagement, and support the company’s overall business growth.

Key Responsibilities

1. Digital Strategy and Campaign Management

Develop and execute comprehensive digital marketing strategies aligned with the company's objectives.

Manage online advertising campaigns (Google Ads, Facebook Ads, LinkedIn, etc.) to drive traffic and conversions.

Identify trends and insights to optimize spend and performance across all digital channels.

2. Content Creation and Management

Create engaging and SEO-friendly content for websites, blogs, email campaigns, and social media platforms.

Manage and maintain the company’s social media presence, ensuring consistent branding and tone.

Coordinate with internal teams and third-party creatives to produce marketing materials, including graphics and videos.

3. Analytics and Reporting

Monitor and report on the performance of all digital marketing initiatives.

Use insights from analytics tools to make data-driven decisions and recommendations.

4. Brand Building and Lead Generation

Work on campaigns to enhance brand credibility and awareness within target markets.

Implement strategies to capture, qualify, and convert leads effectively through digital channels.

Qualifications

• Education: Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• Experience: Minimum 1 - 2 years of experience in digital marketing, preferably in the insurance or financial services industry.
• Proficiency in tools like Google Ads, Facebook Business Manager, HubSpot (or equivalent CRM), Canva, and WordPress.