About the role
WinSolutions Corp. is looking for a results-driven and analytical Digital Marketer with 2–3 years of hands‑on experience in managing Google Ads campaigns, implementing SEO strategies, and optimizing digital marketing performance. The ideal candidate can develop and execute digital marketing initiatives that increase online visibility, drive qualified traffic, generate leads, and improve conversion rates. The successful candidate should have a solid understanding of paid advertising, search engine optimization, keyword research, and digital analytics, with the ability to use data‑driven insights to improve campaign performance and achieve business objectives.
Key responsibilities
- Google Ads Management: Plan, create, manage, and optimize Google Ads campaigns, including Search, Display, and Performance Max, to drive traffic, leads, and conversions.
- Search Engine Optimization (SEO): Implement on-page and off-page SEO strategies to improve website rankings, organic traffic, and search engine visibility.
- Keyword Research: Conduct keyword research and competitor analysis to identify opportunities for paid advertising and organic search growth.
- Campaign Optimization: Monitor campaign performance and optimize targeting, bidding strategies, ad copy, keywords, and landing pages to improve results.
- Performance Tracking: Analyze campaign metrics such as click‑through rate (CTR), cost per click (CPC), cost per acquisition (CPA), conversion rate, and return on ad spend (ROAS).
- Website Optimization: Collaborate on website content, landing pages, metadata, internal linking, and other SEO improvements to enhance user experience and search performance.
- Content Marketing: Assist in developing SEO‑friendly content, including website copy, blog articles, and other digital marketing materials.
- Analytics and Reporting: Use Google Analytics 4 (GA4), Google Search Console, and Google Ads reporting tools to track performance and prepare regular reports.
- Competitor Analysis: Research competitor strategies, market trends, keyword opportunities, and advertising activities to identify areas for improvement.
- Continuous Improvement: Stay updated on Google Ads policies, SEO best practices, search engine algorithm updates, and emerging digital marketing trends.
About you
- Bachelor's degree in marketing, Business Administration, Communications, or a related field is preferred.
- At least 2–3 years of relevant experience in digital marketing, particularly in Google Ads management and SEO.
- Hands‑on experience creating, managing, and optimizing Google Ads campaigns.
- Practical knowledge of on‑page SEO, off‑page SEO, technical SEO fundamentals, and keyword research.
- Familiarity with Google Analytics 4 (GA4) and Google Search Console.
- Experience tracking campaign performance and interpreting marketing data to make informed decisions.
- Strong analytical, organizational, and problem‑solving skills.
- Good written and verbal communication skills.
- Ability to manage multiple campaigns, prioritize tasks, and meet deadlines.
- Willingness to learn new digital marketing tools, strategies, and technologies.
Benefits
- Vacation Leave
- Complete mandatory government benefits (SSS, PhilHealth, Pag‑IBIG)
- HMO coverage
About us
WinSolutions Corp. is located at 12th Floor Cyberscape Beta, Ruby Rd., Ortigas Center, Pasig 1605.