Digital Content Specialist

WSP Incorporated; Makati; On-site; PHP 390,600 - 558,000; Full time

Job summary

A leading consulting firm in Metro Manila is seeking a Content Specialist to craft compelling narratives that shape brand reputation. The role involves developing strategic PR content, collaborating with teams, and executing innovative campaigns. Ideal candidates have a bachelor’s degree in a relevant field and 1-3 years of experience in digital content creation, as well as strong writing and presentation skills.

Qualifications

• 1-3 years of relevant experience in digital content creation.
• Media-savvy with strong research and analytical skills.
• Experience in PR or advertising campaign concepts is a plus.

Responsibilities

• Collaborate with different internal teams to achieve shared goals.
• Conceive and execute innovative PR stories and campaigns.
• Develop and publish engaging content across various channels.

Skills

Excellent writing skills

Presentation skills

Research and analytical skills

Digital content creation

Knowledge of PR and media platforms

Familiarity with campaign briefs

Skilled in MS Office

High attention to detail

Education

Bachelor’s degree in Communication, PR, Advertising, Marketing, or related field

Tools

Canva

AI tools

Job description

Are you a storyteller with a passion for crafting compelling narratives? Join our team as a Content Specialist and play a key role in shaping brand reputation and visibility. In this dynamic role, you will develop strategic, platform-specific PR content tailored to our clients goals, collaborate closely with creative teams, and bring bold ideas to life across digital and traditional channels. If you're ready to turn strategy into impact, create something powerful together.

What You Will Do

• Collaborate with the Content and Development Team, Client Experience Team, Media Relations, and other WSP Inc. departments to achieve shared goals.
• Conduct research on relevant stories and strategically plan the content rollout.
• Conceptualize and execute innovative PR stories, content, and creative campaigns that align with client objectives and KPIs.
• Develop, write, edit, and publish a variety of engaging content, from social media posts and compelling scripts to persuasive digital copy.
• Develop content that elevates the visibility and positive perception of both WSP Inc. and our valued clients.
• Present content ideas and concepts to internal stakeholders and external clients to ensure alignment and strategic direction.
• Support the development and execution of strategic plans to manage and respond to potential reputational crises.

Qualifications

• Bachelor’s degree in Communication, PR, Advertising, Marketing, or a related field.
• At least 1-3 years of relevant experience in digital content creation.
• Excellent writing and presentation skills.
• Knowledge of PR, media platforms, content channels, and influencer engagement.
• Media-savvy with strong research and analytical skills.
• Familiarity with campaign briefs, KPIs, and strategy.
• Skilled in MS Office, Canva, AI tools, and other digital platforms.
• High editorial standards and attention to detail.
• Experience in PR or advertising campaign concepts is a plus.

Job Details

• Seniority level: Associate
• Employment type: Full-time
• Job function: Marketing, Public Relations, and Advertising
• Industries: Broadcast Media Production and Distribution, Advertising Services, and Online Audio and Video Media
• Location: Manila, National Capital Region, Philippines

Referrals increase your chances of interviewing at WSP Incorporated by 2x.