Data and Analytics Specialist

Lifted (an Upwork Company); Philippines; Remote; PHP 900,000 - 1,300,000; Full time

Job summary

Lifted, an Upwork Company, is seeking a Data and Analytics Specialist to build and maintain data pipelines, develop dashboards, and deliver actionable insights from web, campaign, and platform data. The role requires strong expertise in digital analytics, data engineering, and visualization to ensure reliable end-to-end reporting across multiple tools and platforms.

The ideal candidate has 5+ years in digital analytics, fluency in English, and hands-on experience with Power BI, Adobe Analytics,

Qualifications

• Bachelor's degree or equivalent experience.
• 5+ years of digital analytics and web data experience.
• Strong hands-on with Power BI: data modeling, relationships, DAX, transformations.
• Strong hands-on with Adobe Analytics and Adobe Launch: tracking, tagging, debugging, reporting.

Responsibilities

• Build and maintain data pipelines using APIs and Azure SQL for reporting.
• Develop analytics reports and data visualizations for Digital Communications initiatives.
• Create, maintain, and enhance dashboards using Power BI, Adobe Analytics, and Google Analytics.
• Implement and manage tracking across Adobe and Google Analytics.
• Perform data quality checks and troubleshoot tracking or pipeline issues.
• Support basic machine learning use cases to optimize campaigns.
• Provide day-to-day analytics support: reporting, data extraction, analysis.
• Collaborate with stakeholders to translate business needs into data solutions.

Skills

Power BI

Adobe Analytics

Google Analytics

Azure SQL

Python

API data extraction

DAX calculations

Data modeling

Stakeholder comms

Data transformations

Education

Bachelor's degree

Tools

Adobe Launch

Google Tag Manager

Python

Job description

Key Responsibilities:

• Build and maintain data pipelines using APIs and Azure SQL to extract, clean, and refresh data for reporting.
• Develop analytics reports and data visualizations to support Digital Communications initiatives.
• Create, maintain, and enhance dashboards using Power BI, Adobe Analytics, and Google Analytics.
• Implement and manage tracking for websites and campaigns across Adobe and Google Analytics.
• Conduct regular data quality checks and troubleshoot tracking or pipeline issues.
• Support basic machine learning use cases to help optimize campaign performance.
• Provide day‑to‑day analytics support, including reporting, data extraction, and analysis.
• Collaborate with stakeholders to understand business needs and translate them into data solutions.
• Bachelor’s degree or equivalent experience.
• At least 5 years of experience in digital analytics and web data.
• Strong hands‑on experience with Power BI, including data modeling, table relationships, DAX calculations, and data transformations.
• Strong hands‑on experience with Adobe Analytics and Adobe Launch, including tracking implementation, tagging, event validation, debugging, and reporting. Experience with Google Analytics and Google Tag Manager is also preferred.
• Proficiency in Azure SQL, Python, and API‑based data extraction.
• Strong analytical and problem‑solving skills with attention to detail.
• Ability to clearly communicate technical concepts to non‑technical stakeholders.
• Solid understanding of business objectives and how analytics supports decision‑making.
• Proficiency in Microsoft Office applications.
• Fluent in written and spoken English.

Preferred Skills:

• Experience with machine learning applications in marketing or analytics.
• Familiarity with end‑to‑end customer journey analytics and multi‑source data integration.
• Experience working in fast‑changing digital environments with evolving tools and platforms.

Working Hours

• Available to work up to 40 hours per week.
• Willing to work during European time zone hours, between 9AM - 5PM Central European Time (CET).

As a Data and Analytics Specialist , you will provide services to an Upwork Managed Services client supporting the Digital Communications and Marketing team. You will be responsible for building and maintaining data pipelines, developing dashboards, and delivering actionable insights from web, campaign, and platform data. This role is ideal for someone with strong expertise in digital analytics, data engineering, and visualization who can ensure reliable, end‑to‑end reporting across multiple tools and platforms. Originally posted on Himalayas