Data-Driven Google Ads Specialist

Caliber Calls; Philippines; Remote; PHP 360,000 - 600,000; Full time

Job summary

Caliber Calls in the Philippines is seeking a hands-on Google Ads specialist to manage live campaigns, optimize spend, and grow direct-response lead generation. You will work with the Lead Media Buyer to monitor performance, identify trends, and take initiative before issues impact results.

The ideal candidate is analytical, detail-oriented, proactive, and fluent in written English, comfortable communicating updates daily, and aligned with US Eastern Time.

Qualifications

• Hands-on Google Ads experience running real campaigns (certifications alone won't cut it).
• Strong analytical skills — comfortable in Google Sheets with formulas, pivots, and reporting workflows.
• Able to validate conversion tracking and troubleshoot attribution issues independently.
• Strong written English and clear, proactive communication.
• Reliable overlap with US Eastern Time business hours.
• Self-directed — follows SOPs, flags issues early, and solves problems without hand-holding.

Responsibilities

• Build and launch Google Ads campaigns — keywords, ad groups, negatives, ad copy, geo targeting, and scheduling
• Monitor campaign performance daily across Google Ads, CRM, call tracking, and reporting sheets to catch trends and profitability issues early
• Run search query analysis to cut wasted spend and find growth opportunities
• Conduct daily and weekly account audits — bids, pacing, disapprovals, search terms, and segmentation
• Validate and troubleshoot conversion tracking across Google Ads, GA4, and GTM
• Keep accounts clean — naming conventions, structure, reporting, and documentation
• Test and iterate ad copy, audiences, landing page rotations, and campaign variations
• Send concise daily updates on work completed and next actions via Telegram or Loom

Skills

Google Ads

Analytical thinking

Attention to detail

Proactive communication

Time management

Written English

Tools

GA4

GTM

CRM

Job description

Caliber Calls in the Philippines is seeking a hands-on Google Ads specialist to manage live campaigns, optimize spend, and grow direct-response lead generation. You will work with the Lead Media Buyer to monitor performance, identify trends, and take initiative before issues impact results.

The ideal candidate is analytical, detail-oriented, proactive, and fluent in written English, comfortable communicating updates daily, and aligned with US Eastern Time.