Data-Driven Ecommerce Engagement Manager

Abbott Laboratories; Taguig; On-site; PHP 700,000 - 1,000,000; Full time

Job summary

Abbott Laboratories in Taguig City seeks an Ecommerce Consumer Engagement Manager to optimize site navigation, product categorization, and on-site creative in partnership with the brand and marketing teams. You will handle product uploads, category builds, and promotional activities while executing a strategic eMerchandising calendar.

Analytical, commercial and financial acumen are essential as you analyze customer behavior data to identify engagement opportunities and drive conversion.

Qualifications

• Bachelor's degree required.
• 3-5 years of experience in marketing, ecommerce, or related field.
• Strategic, creative and analytical thinker.
• Strong commercial and financial understanding.
• Ability to analyze data and problem solve.

Responsibilities

• Develop & manage optimized navigation, product categorization & site creative in partnership with the brand and marketing teams.
• Conduct new product uploads, category builds, product detail maintenance, and promotional activities.
• Builds and execute on promotional eMerchandising calendar.
• Analyze data to understand customer shopping behaviours/trends, and identify digital customer engagement opportunities.
• Collaborates with internal and external stakeholders to improve chat support metrics and ratings and reviews.
• Conceptualize category/brand campaign themes, creative content and develop ideas on how to promote awareness, drive traffic and demand on our brands and products online.
• Lead and monitor on-platform solutions, digital shelf metrics and campaign performance and provide insights.

Skills

Analytical thinking

Commercial understanding

Data analysis

Problem solving

Education

Bachelor's degree

Job description

Abbott Laboratories in Taguig City seeks an Ecommerce Consumer Engagement Manager to optimize site navigation, product categorization, and on-site creative in partnership with the brand and marketing teams. You will handle product uploads, category builds, and promotional activities while executing a strategic eMerchandising calendar.

Analytical, commercial and financial acumen are essential as you analyze customer behavior data to identify engagement opportunities and drive conversion.