Data and Analytics Specialist

Lifted, an Upwork Company™; Manila; On-site; PHP 900,000 - 1,700,000; Full time

Job summary

Lifted, an Upwork Company™, is seeking a Data and Analytics Specialist to support the Digital Communications and Marketing team. You will build and maintain data pipelines, develop dashboards, and deliver actionable insights from web, campaign, and platform data.

Ideal candidates have strong digital analytics, data engineering, and visualization expertise to ensure reliable, end-to-end reporting across multiple tools and platforms.

Qualifications

• Bachelor’s degree or equivalent experience.
• 5+ years in digital analytics and web data.
• Power BI: data modeling, DAX, relationships.
• Adobe Analytics and Adobe Launch tracking, tagging, validation.
• Google Analytics and Google Tag Manager preferred.
• Azure SQL, Python, API-based data extraction.
• Analytical, detail-oriented, and able to communicate clearly.
• Translate technical concepts to non-technical stakeholders.
• Understand business objectives and analytics-driven decisions.
• Proficient with Microsoft Office.
• Fluent written and spoken English.

Responsibilities

• Build and maintain data pipelines using APIs and Azure SQL for reporting.
• Develop analytics reports and data visualizations.
• Create, maintain, and enhance dashboards using Power BI, Adobe Analytics, and Google Analytics.
• Implement and manage tracking across Adobe and Google Analytics.
• Conduct regular data quality checks and troubleshoot issues.
• Support basic machine learning use cases to optimize campaigns.
• Provide day-to-day analytics support including reporting and data extraction.
• Collaborate with stakeholders to translate business needs into data solutions.

Skills

Power BI

Adobe Analytics

Adobe Launch

Google Analytics

Google Tag Manager

Azure SQL

Python

APIs / Data extraction

Fluent English

Communication skills

Education

Bachelor’s degree or equivalent experience

Tools

Power BI

Adobe Analytics

Google Analytics

Google Tag Manager

Adobe Launch

Azure SQL

Python

APIs

Job description

• As a Data and Analytics Specialist, you will provide services to an Upwork Managed Services client supporting the Digital Communications and Marketing team. You will be responsible for building and maintaining data pipelines, developing dashboards, and delivering actionable insights from web, campaign, and platform data. This role is ideal for someone with strong expertise in digital analytics, data engineering, and visualization who can ensure reliable, end-to-end reporting across multiple tools and platforms.

Job Description

Key Responsibilities:

• Build and maintain data pipelines using APIs and Azure SQL to extract, clean, and refresh data for reporting.
• Develop analytics reports and data visualizations to support Digital Communications initiatives.
• Create, maintain, and enhance dashboards using Power BI, Adobe Analytics, and Google Analytics.
• Implement and manage tracking for websites and campaigns across Adobe and Google Analytics.
• Conduct regular data quality checks and troubleshoot tracking or pipeline issues.
• Support basic machine learning use cases to help optimize campaign performance.
• Provide day-to-day analytics support, including reporting, data extraction, and analysis.
• Collaborate with stakeholders to understand business needs and translate them into data solutions.

Qualifications

• Bachelor’s degree or equivalent experience.
• At least 5 years of experience in digital analytics and web data.
• Strong hands-on experience with Power BI, including data modeling, table relationships, DAX calculations, and data transformations.
• Strong hands-on experience with Adobe Analytics and Adobe Launch, including tracking implementation, tagging, event validation, debugging, and reporting. Experience with Google Analytics and Google Tag Manager is also preferred.
• Proficiency in Azure SQL, Python, and API-based data extraction.
• Strong analytical and problem-solving skills with attention to detail.
• Ability to clearly communicate technical concepts to non-technical stakeholders.
• Solid understanding of business objectives and how analytics supports decision-making.
• Proficiency in Microsoft Office applications.
• Fluent in written and spoken English.

Preferred Skills:

• Experience with machine learning applications in marketing or analytics.
• Familiarity with end-to-end customer journey analytics and multi-source data integration.
• Experience working in fast-changing digital environments with evolving tools and platforms.

Working Hours

• Available to work up to 40 hours per week.
• Willing to work during European time zone hours, between 9AM - 5PM Central European Time (CET).