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Vertere Global Solutions, Inc. is seeking a Data Analyst to support business and marketing initiatives through data analysis, customer profiling, campaign evaluation, and performance reporting.
The successful candidate will work with customer data to generate actionable insights that will help improve customer understanding, marketing strategies, and campaign effectiveness. Proficiency in SQL, Python, Power BI, and Excel is required.
We are looking for a Data Analyst who will support business and marketing initiatives through data analysis, customer profiling, campaign evaluation, and performance reporting.
The successful candidate will work with customer data to generate actionable insights that will help improve customer understanding, marketing strategies, and campaign effectiveness.
Handle ad hoc data requests and perform data extraction, analysis, and interpretation.
Conduct customer profiling, segmentation, and persona development.
Analyze marketing and customer retention campaigns to assess their effectiveness.
Prepare regular and ad hoc performance reports and dashboards.
Generate actionable insights and recommendations based on customer and campaign data.
Work with stakeholders to understand business requirements and provide relevant data-driven insights.
Maintain proper documentation of reports, analyses, and methodologies.
Bachelor's degree in Data Science, Statistics, Computer Science, Information Technology, or a related field.
Hands‑on experience in data analysis, customer analytics, or marketing analytics.
Proficiency in SQL, Python, Power BI, and Microsoft Excel.
Experience in customer profiling, segmentation, CRM, or campaign analytics.
Familiarity with databases, data visualization, and campaign management tools.
Knowledge of R is an advantage.
Experience in banking, insurance, or financial services is a plus.
Strong analytical, communication, documentation, and stakeholder management skills.
Experience working with customer data and marketing campaigns.
Ability to translate data findings into meaningful business insights.
Background in customer retention or propensity analytics is an advantage.