Customer Lifecycle Marketing Manager - Global Beauty Retail

Michael Page; Philippines; Hybrid; PHP 600,000 - 1,200,000; Full time

Benefits offered by this job

Hybrid work setup

Competitive salary package

Job summary

Michael Page is recruiting for a growing beauty and lifestyle brand seeking a Digital Marketing Lead. The role focuses on developing and executing integrated digital strategies to build brand awareness, drive customer acquisition and loyalty across channels such as paid media, email and CRM.

You will own the end-to-end customer journey, leverage segmentation and personalization, and collaborate with Brand, eCommerce, Retail, and CX teams to achieve revenue growth.

Qualifications

• Proven experience in digital marketing within beauty, lifestyle, retail, or consumer brands.
• Strong understanding of customer journey management, CRM, loyalty, and engagement strategies.
• Experience leading integrated campaigns across paid media, social media, email, content, and e-commerce channels.

Responsibilities

• Develop and execute integrated digital marketing strategies to drive brand awareness, acquisition, engagement, and revenue.
• Own and optimise the end-to-end customer journey using insights, segmentation and personalization.
• Manage multi-channel campaigns across paid media, social, CRM, email, influencer partnerships, SEO, and content marketing.
• Analyse customer behavior, campaign performance and market trends to identify growth opportunities and improve ROI.
• Collaborate with Brand, eCommerce, Retail, CRM, and Customer Experience teams to deliver seamless omnichannel experiences.

Skills

Digital marketing

CRM

Analytics

Stakeholder management

Education

Bachelor's degree in Marketing or related field

Tools

Marketing analytics tools

Job description

• International consumer goods company
• Career progression, competitive salary package and hybrid work set up

About Our Client

We are a growing beauty and lifestyle company dedicated to helping customers look and feel their best through inspiring products, memorable brand experiences, and customer-first innovation. Our focus is on building meaningful connections with consumers through seamless omnichannel experiences that drive engagement, loyalty, and long-term brand affinity.

Job Description

Responsibilities

• Develop and execute integrated digital marketing strategies that drive brand awareness, customer acquisition, engagement, and revenue growth across all digital channels.
• Own and optimise the end-to-end customer journey, leveraging customer insights, segmentation, and personalisation to enhance conversion, retention, and loyalty.
• Manage and optimise multi-channel marketing campaigns across paid media, social media, CRM, email, influencer partnerships, SEO, and content marketing.
• Analyse customer behaviour, campaign performance, and market trends to identify growth opportunities and improve customer experience, customer lifetime value, and return on investment.
• Collaborate with Brand, eCommerce, Retail, CRM, and Customer Experience teams to deliver seamless omnichannel experiences and achieve commercial objectives

Key Success Metrics

• Customer Acquisition Cost (CAC)
• Conversion & Sales Growth
• Return on Ad Spend (ROAS)
• Customer Retention & Lifetime Value
• Digital Revenue Contribution & Engagement Metrics

The Successful Applicant

• Proven experience in digital marketing within beauty, lifestyle, retail, or consumer brands.
• Strong understanding of customer journey management, CRM, loyalty, and customer engagement strategies.
• Experience leading integrated campaigns across paid media, social media, email, content, and e-commerce channels.
• Data-driven mindset with strong analytical skills and experience using marketing and web analytics tools.
• Excellent stakeholder management, communication, and project management capabilities.

What's on Offer

• Opportunity to shape the digital customer experience and influence the growth of an exciting beauty and lifestyle brand.
• Collaborative, innovative, and fast-paced environment that values creativity and customer-centric thinking.
• Competitive salary & benefits package.