CRM Journey Architect & Automation Lead

Bank of the Philippine Islands (BPI); Makati; Presencial; PHP 600.000 - 900.000; Jornada completa

Descripción de la vacante

Bank of the Philippine Islands (BPI) in Makati, Philippines, seeks a CRM Campaign Journey Designer to design and implement customer journeys and automated campaigns aligned with the bank’s marketing objectives.

You will collaborate with stakeholders across units, optimize workflows, monitor journey health, and drive platform utilization while staying ahead of automation trends and innovations.

Formación

• Bachelor's degree in marketing, business, mathematics, information technology or similar field.
• 5 years' experience in marketing, CRM, analytics, or project management.
• Proven track record in setting up and configuring marketing automation platforms.
• Knowledge of digital marketing strategies and automation best practices.
• Strong collaboration and communication skills; data-driven decision making.

Responsabilidades

• Collaborate with stakeholders from various bank units to plan, design, and execute campaigns and customer journey automations that nurture leads, drive engagement, and maximize campaign conversions and revenues.
• Work with existing marketing platforms to ensure efficient execution of campaigns and improve workflows.
• Monitor and maintain the health of automated customer journeys.
• Develop and implement procedures and standards for effective management of customer journeys and campaign automations.
• Drive full utilization of available capabilities within the bank’s marketing platforms and technology.
• Identify optimization opportunities and provide recommendations to management and stakeholders to improve effectiveness and efficiency.
• Stay up to date with latest marketing automation trends, best practices, and technologies to enhance capabilities.
• Collaborate with IT, project management, and other technical teams to deliver continuous enhancements in marketing systems and tools.
• Manage projects that may be assigned in line with role responsibilities.

Conocimientos

Creative thinker

Analytical

Data-driven decisions

Interpersonal skills

Communication skills

Cross-functional collaboration

Independent worker

Attention to detail

Innovative mindset

Educación

Bachelor's degree in marketing or related field

Descripción del empleo

Bank of the Philippine Islands (BPI) in Makati, Philippines, seeks a CRM Campaign Journey Designer to design and implement customer journeys and automated campaigns aligned with the bank’s marketing objectives.

You will collaborate with stakeholders across units, optimize workflows, monitor journey health, and drive platform utilization while staying ahead of automation trends and innovations.