Campaign Automation Architect

Union Bank of the Philippines; Manila; On-site; PHP 600,000 - 1,000,000; Full time

Job summary

Union Bank of the Philippines is seeking a Campaign Designer to execute marketing operations strategies and manage the technical aspects of marketing automation and CRM platforms. The role focuses on delivering data-driven campaigns and enhancing customer engagement through optimized marketing technologies.

You will design and deploy automation workflows, monitor campaign performance with dashboards and analytics, and collaborate with stakeholders to implement innovative customer solutions using

Qualifications

• Experience in marketing operations, marketing automation, CRM management, or campaign execution.
• Strong knowledge of marketing technology platforms, including CRM and automation tools (e.g., Salesforce).
• Proficiency in campaign analytics, reporting, dashboard creation, and A/B testing methodologies.
• Strong project management and stakeholder collaboration skills across cross-functional teams.
• Analytical and technology-driven mindset with a passion for process improvement, automation, and customer engagement.

Responsibilities

• Design, implement, and optimize marketing automation and CRM processes to support scalable marketing operations.
• Monitor and analyze campaign performance through reporting, dashboards, A/B testing, and data tracking.
• Evaluate and implement new marketing technologies and automation solutions to improve campaign effectiveness.
• Ensure seamless integration and deployment of marketing technologies to maximize campaign performance and customer engagement.
• Collaborate with internal and external stakeholders to deliver innovative customer solutions using platforms such as Salesforce and other marketing technologies.

Skills

Marketing operations

Marketing automation

CRM management

Campaign execution

Salesforce

Tools

Salesforce

Job description

Union Bank of the Philippines is seeking a Campaign Designer to execute marketing operations strategies and manage the technical aspects of marketing automation and CRM platforms. The role focuses on delivering data-driven campaigns and enhancing customer engagement through optimized marketing technologies.

You will design and deploy automation workflows, monitor campaign performance with dashboards and analytics, and collaborate with stakeholders to implement innovative customer solutions using