CRM & Email Marketing Specialist

EnableSME, Inc.; Pasig; On-site; PHP 600,000 - 900,000; Full time

Job summary

EnableSME, Inc. is seeking an experienced CRM and email marketing professional focused on Klaviyo to drive engagement and retention for an established eCommerce brand. You will build and optimise campaigns, manage automated journeys, and segment customers to improve conversions.

You will collaborate with creative and business teams to ensure on-brand communications and measurable improvements. This role is ideal for someone who enjoys turning customer data into personalised journeys and trusted

Qualifications

• 3+ years of hands-on experience in CRM, email marketing, lifecycle marketing, retention marketing, or a closely related role.
• Strong hands-on Klaviyo experience is required.
• Demonstrated experience with email flows and automations, lifecycle email marketing, and campaign reporting.

Responsibilities

• Develop and manage CRM activity across email and SMS, including segmentation, customer journey mapping, and content planning.
• Own the CRM/email marketing calendar and coordinate campaigns around promotions, product activity, and seasonal moments.
• Build, manage, and optimise Klaviyo email campaigns, flows, and automated customer journeys.
• Create and manage lifecycle campaigns across acquisition, conversion, retention, and re-engagement.
• Manage customer segmentation and personalisation based on behaviour, lifecycle stage, purchase activity, and engagement.
• Ensure communications are on-brand, accurate, engaging, and optimised for performance.

Skills

Klaviyo

Email marketing

Lifecycle marketing

A/B testing

Campaign analytics

Customer journey mapping

SMS marketing

Shopify integrations

Tools

Shopify

Job description

Join an established eCommerce brand where your CRM and email marketing experience can make a real difference. This hands‑on role focuses on Klaviyo, email campaigns, customer journeys, and retention, giving you the chance to work on engaging campaigns that connect with customers at the right time.

You’ll be involved in building and optimising campaigns, setting up automated journeys, managing customer segments, and using campaign results to improve engagement and conversions.

With a strong focus on email and Klaviyo, this is a great fit for someone who enjoys creating effective campaigns, working with customer data, and seeing how their work contributes to the customer experience.

KEY RESPONSIBILITIES

• Develop and manage CRM activity across email and SMS, including segmentation, customer journey mapping, and content planning.
• Own the CRM/email marketing calendar and coordinate campaigns around promotions, product activity, and key seasonal moments.
• Build, manage, and optimise Klaviyo email campaigns, flows, and automated customer journeys.
• Create and manage lifecycle campaigns across acquisition, conversion, retention, and re‑engagement.
• Manage customer segmentation and personalisation based on customer behaviour, lifecycle stage, purchase activity, and engagement.
• Work closely with creative and relevant business teams to ensure communications are on‑brand, accurate, engaging, and optimised for performance.
• Manage Klaviyo integrations and support seamless syncing with relevant eCommerce platforms.
• Maintain CRM data integrity, customer consent/compliance, and database hygiene.

Email Marketing & Automation

• Take hands‑on ownership of Klaviyo campaigns, flows, automations, segmentation, and reporting.
• Build and continuously optimise automated customer journeys, including:
• Welcome flows
• Abandoned cart
• Post‑purchase
• Cross‑sell / upsell
• Win‑back
• Build and schedule promotional and lifecycle email campaigns.
• Ensure automated journeys are properly triggered, tested, and functioning as intended.
• Continuously identify opportunities to improve automation coverage and customer journeys.
• Manage promotional setup and relevant offers for lifecycle communications
• Apply a test, measure, and learn approach to CRM and email marketing activity.
• Conduct A/B testing across:
• Subject lines
• Calls to action
• Offers
• Send times
• Monitor email engagement, conversion, and overall campaign performance.
• Monitor email deliverability and database engagement.
• Continuously optimise campaigns and automated flows based on performance data.
• Leverage customer data to create personalised customer journeys.
• Develop and manage meaningful customer segments based on behaviour, engagement, lifecycle stage, and purchase history.
• Identify opportunities to improve customer engagement and retention through targeted CRM activity.
• Ensure customers receive relevant communications at the appropriate stage of their journey.

Reporting & Customer Insights

• Monitor and analyse CRM, campaign, and automation performance.
• Prepare reporting on email marketing and Klaviyo performance.
• Measure ROI and attribution across CRM/email initiatives where applicable.
• Analyse customer segment performance and identify opportunities to improve engagement, conversion, and retention.
• Translate campaign data and customer insights into actionable recommendations and optimisations.

Requirements

• 3+ years of hands‑on experience in CRM, email marketing, lifecycle marketing, retention marketing, or a closely related role.
• Strong hands‑on Klaviyo experience is required.
• Demonstrated experience with:
• Email flows and automations
• Lifecycle email marketing
• Campaign reporting and optimisation
• Experience independently building and managing automated email journeys.
• Strong understanding of customer lifecycle marketing.
• Experience with A/B testing and email performance analytics.
• Strong analytical skills with the ability to translate performance data into actionable improvements.
• Strong attention to detail and organisational skills.
• Ability to manage multiple campaigns and priorities simultaneously.

Highly Desirable

• Experience supporting an eCommerce or direct‑to‑consumer business.
• Experience with Shopify or similar eCommerce platforms.
• Experience working with Klaviyo + Shopify integrations.
• Experience with SMS marketing.
• Understanding of email deliverability and database health.
• Experience collaborating with creative/design teams on email campaigns and templates.