CRM Campaign Lead — Personalization & Growth

SVEN - The Digital 1st Agency; Philippines; Hybrid; PHP 420,000 - 660,000; Full time

Benefits offered by this job

Great Place to Work

Mentorship & teams

Employee programs

In-house training

SCRUM/Agile culture

HMO & life insurance

Job summary

SVEN - The Digital 1st Agency in the Philippines is seeking a Campaign Specialist to lead the daily CRM program operations, planning, executing, and optimizing campaigns across email, SMS, in-app, and web assets to drive engagement and loyalty.

You will collaborate with creative, data, and product teams, manage third-party CRM partners, build audience segments, implement personalization, monitor KPIs, ensure data privacy, and continuously optimize programs using Agile frameworks.

Qualifications

• Excellent written and verbal communication, with clear messaging for diverse stakeholders.
• Strong organizational and time management skills.
• Detail-oriented with a commitment to accuracy in campaign execution and reporting.
• Analytical and critical thinking to interpret data and make recommendations.
• Initiative and ownership to drive projects to completion.
• Experience managing third-party CRM, rewards, or marketing partners.
• Familiarity with customer retention and loyalty strategies.
• Open to on-site work if needed, with flexibility to work remotely.

Responsibilities

• Campaign Operations & Execution: manage end-to-end CRM campaigns across channels, ensuring timely delivery.
• Segmentation & Personalization: build audience segments and tailor communications to lifecycle stages.
• Performance Monitoring & Reporting: track KPIs, analyze results, and advise on ROI.
• Cross-Functional Collaboration: align with strategy, data, and development teams to support CRM goals.
• Continuous Optimization: test campaigns (A/B and multivariate) and drive improvements.

Skills

CRM Campaign Management

Audience Segmentation

Personalization

Data Analysis

Cross-functional Collaboration

A/B Testing

Tools

Google Analytics

Power BI

Tableau

SQL

Job description

SVEN - The Digital 1st Agency in the Philippines is seeking a Campaign Specialist to lead the daily CRM program operations, planning, executing, and optimizing campaigns across email, SMS, in-app, and web assets to drive engagement and loyalty.

You will collaborate with creative, data, and product teams, manage third-party CRM partners, build audience segments, implement personalization, monitor KPIs, ensure data privacy, and continuously optimize programs using Agile frameworks.