CRM Associate

Terry Selection, Inc.; Pasig; On-site; PHP 300,000 - 480,000; Full time

Job summary

Terry Selection, Inc. in Pasig, Philippines, is hiring a Campaigns & CRM Associate to manage weekly communications planning, campaign execution across SMS, email, and loyalty programs, and performance tracking.

You will draft SMS and email outlines, maintain a copy bank, coordinate with eComm for website content, and consolidate monthly metrics and reports.

Qualifications

• Strong writing and structuring skills.
• Excellent spreadsheet and basic reporting abilities.
• Highly organized and able to manage multiple deadlines weekly.
• Understanding of loyalty mechanics and promo governance.
• Experience with email tools/CRM and UTM tracking is a plus.
• Basic Meta ads knowledge is a plus.

Responsibilities

• Own weekly communications planning: SMS (3/week) and email topics (2/week).
• Draft SMS copy and email outlines using approved tone; maintain copy bank.
• Manage Circle operations: monthly voucher calendar, campaign schedule, push copy, performance tracking.
• Coordinate with eComm for website content and ensure correct linking/UTMs.
• Maintain KPI dashboard: outputs, clicks/replies, redemptions via codes, branch feedback.
• Draft monthly Marketing report (narrative + KPI tables) by the 5th working day.
• Publish comms plan on Mondays; align with branches/eComm on priorities.
• Check results and branch feedback midweek; adjust next week's plan.
• Consolidate metrics and draft end-of-month report.

Skills

Strong writing

Excellent organization

Deadline management

Loyalty mechanics

CRM email basics

Tools

Email tools/CRM

UTM tracking

Meta ads basics

Job description

About the role

This is a Campaigns & CRM Associate position responsible for managing weekly communications planning, campaign execution, and performance tracking across multiple channels including SMS, email, and loyalty programs.

Key responsibilities

• Own weekly comms planning: SMS (3/week) and email newsletter topics (2/week) in coordination with the Content Producer

• Draft SMS copy and email outlines using approved tone and templates; maintain a copy bank

• Manage Terry's Circle operations: monthly voucher calendar, campaign schedule, push notification copy drafts, and performance tracking

• Coordinate with eComm for website content support and ensure correct linking/UTMs

• Maintain KPI dashboard: outputs, clicks/replies where available, redemptions via codes, branch feedback

• Draft monthly Marketing report (narrative + KPI tables) by 5th working day

• Publish comms plan on Mondays; align with branches/eComm on week priorities

• Check results and branch feedback on Wednesdays/Saturdays; adjust next week's plan

• Consolidate metrics and draft report at end of month

About you

• Strong writing and structuring skills; comfortable with concise copy

• Comfortable with spreadsheets and basic reporting

• Highly organized; can manage multiple deadlines weekly

• Understands loyalty mechanics and promo governance

• Experience with email tools/CRM and UTM tracking (nice-to-have)

• Basic Meta ads knowledge (retargeting/boost governance) (nice-to-have)