Creator Manager

INSPI Philippine Venture Merchandise Corp.

Quezon City

On-site

PHP 600,000 - 1,000,000

Full time

14 days+

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Job summary

Inspi Philippine Venture Merchandise Corp. seeks an experienced Creator Manager to lead and grow our live commerce creator ecosystem across platforms like TikTok Shop.

You will develop creator acquisition and activation strategies while managing TSP/MCN agency partnerships and ensuring a steady supply of high-quality live content. You will collaborate with Sales, Affiliate, Marketing, Operations, and E-commerce teams to drive creator performance, GMV growth, and successful product launches.

Qualifications

Bachelor's degree in Marketing, Business Administration, Communications, or related field.
3–5 years in Creator Management, Live Commerce, Influencer Marketing, Affiliate Marketing, Social Commerce, or E-commerce.
1–2 years of leadership or people management experience preferred.
Experience managing TikTok Shop or similar live platforms.

Responsibilities

Develop and execute creator recruitment, onboarding, activation, and retention strategies.
Oversee creator performance metrics such as GMV, activation, and engagement.
Manage relationships with TSP/MCN agencies and negotiate collaborations.
Lead cross-functional initiatives with Sales, Marketing, Operations, and E‑commerce.
Build a pipeline of live-ready affiliate creators and ensure timely content delivery.

Skills

Creator management

Live commerce

Influencer marketing

Affiliate marketing

Social commerce

E-commerce

Leadership

Data analysis

Stakeholder management

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business/Related field

Tools

Microsoft Office

Google Workspace

Performance reporting tools

Job description

We are looking for an experienced, strategic, and results-driven Creator Manager to lead and grow our live commerce creator ecosystem across Tik Tok Shop and other social commerce platforms. This role is responsible for developing creator acquisition and activation strategies, managing TSP/MCN agency partnerships, overseeing creator performance, and ensuring a consistent supply of high-quality live content. The Creator Manager will collaborate closely with Sales, Affiliate, Marketing, Operations, and E-commerce teams to execute high-impact live commerce initiatives, maximize creator productivity, and achieve business growth objectives.

Key Responsibilities:

Creator Ecosystem Development

Develop and execute strategies to recruit, onboard, activate, and retain high-performing live creators.
Build and manage a sustainable creator ecosystem aligned with business growth objectives.
Oversee creator acquisition targets, activation rates, and monthly active creator performance.
Develop long-term creator growth and retention programs.
Identify opportunities to expand creator partnerships through TSP/MCN agencies and independent creators.

Creator Performance Management

Lead performance reviews and coaching programs for creators.
Monitor key creator metrics, including:
- 1. Live GMV
- 2.Conversion Rate
- 3. Streaming Hours
- 4. Viewer Engagement
- 5. Content Quality
Develop performance improvement plans for underperforming creators.
Recognize and reward top-performing creators through incentive programs.

Agency & Partnership Management

Manage relationships with TSP and MCN agency partners.
Conduct regular business reviews and monitor agency performance.
Negotiate collaboration opportunities and ensure agencies meet agreed KPIs.
Evaluate agency effectiveness and recommend improvements or expansion opportunities.

Cross-functional Leadership

Collaborate with Sales, Affiliate, Marketing, Operations, Product, and E-commerce teams to maximize Live business performance.
Lead cross-functional live commerce initiatives and campaigns.
Build a qualified pipeline of live-ready affiliate creators.
Ensure the successful execution of product launches, promotional campaigns, and seasonal activations.
Align creator initiatives with overall business objectives.
Lead, mentor, and develop the Creator and Live Operations team.
Establish team KPIs and monitor overall department performance. Prepare weekly, monthly, and quarterly business reviews.
Present insights, risks, and recommendations to senior management.
Drive continuous process improvements across creator operations.

Qualifications:

Bachelor's Degree in Marketing, Business Administration, Communications, Management, E-commerce, or a related field.
At least 3-5 years of experience in Creator Management, Live Commerce, Influencer Marketing, Affiliate Marketing, Social Commerce, or E-commerce.
At least 1-2 years of leadership or people management experience is preferred.
Proven experience managing TikTok Shop, TikTok LIVE, or other live commerce platforms.
Strong understanding of creator lifecycle management, agency partnerships, and live commerce operations.
Experience managing performance metrics, GMV growth, and sales campaigns.
Excellent analytical, leadership, communication, and stakeholder management skills.
Proficient in Microsoft Office, Google Workspace, and performance reporting tools.

Preferred Skills:

Experience leading Creator Management or Live Commerce teams.
Strong knowledge of TikTok LIVE, TikTok Shop Affiliate, MCN, and TSP ecosystems.
Experience developing creator incentive and retention programs.
Ability to analyze performance data and translate insights into growth opportunities.
Strong project management and cross-functional collaboration skills.
Experience in the beauty, skincare, FMCG, consumer goods, or e-commerce industry is an advantage.

Key Performance Indicators (KPIs)

Creator Ecosystem