The Affiliate Specialist is responsible for managing the end-to-end TikTok Shop Affiliate Program, from affiliate acquisition and onboarding to campaign execution, performance monitoring, and GMV growth. This role is responsible for identifying and recruiting high-potential affiliates, managing TikTok Affiliate Center operations, creating Open Plans and Targeted Plans, processing affiliate samples, monitoring creator performance, and optimizing affiliate-driven sales.
The Affiliate Specialist works closely with Sales, Marketing and Ads Team, as well as Live Operations (MCN) to continuously increase affiliate participation, content output, and overall GMV.
The ideal candidate understands the TikTok Shop ecosystem and can effectively utilize the TikTok Affiliate Center to build a scalable creator network that delivers measurable business results.
Key Responsibilities
1. Affiliate Acquisition & Recruitment
Responsible for continuously growing the affiliate ecosystem.
- Identify and recruit new TikTok creators and affiliates.
- Prospect affiliates through TikTok Shop, TikTok Creator Marketplace, social media, agencies, and creator communities.
- Build and maintain an active database of potential affiliates.
- Reach daily, weekly, and monthly acquisition targets.
- Qualify creators based on:
- Followers
- Engagement Rate
- Content Quality
- Product Fit
- Previous GMV
- Build long-term relationships with creators.
2. Affiliate Onboarding
- Guide affiliates through onboarding.
- Commission
- Platform guidelines
- Campaign mechanics
- Product knowledge
- Ensure affiliates understand TikTok Shop Affiliate policies.
- Maintain updated affiliate profiles.
3. TikTok Affiliate Center Management
Must have strong knowledge of TikTok Shop Seller Center.
Responsible for managing:
Must know how to navigate:
4. Open Plan Management (if only deemed necessary)
- Create and optimize Open Plans.
- Select eligible SKUs.
- Adjust commission percentages.
- Reject low-quality applicants.
- Refresh plans based on campaign objectives.
5. Targeted Plan Management (if only deemed necessary)
- Build targeted affiliate campaigns.
- Segment affiliates by:
- Nano
- Micro
- Mid-tier
- Macro
- Top Creators
- Launch seasonal campaigns.
- Monitor creator acceptance rate.
6. Affiliate Sample Management
Manage complete sample operations.
Including:
Filter creators based on:
- Historical Performance Minimize sample abuse.
7. Affiliate Performance Monitoring
Daily monitoring of affiliate performance.
Track:
Identify:
Recommend optimization strategies.
8. GMV Growth & Campaign Execution
Support business sales targets by maximizing affiliate contribution.
- Execute monthly affiliate campaigns.
- Increase affiliate-generated GMV.
- Increase affiliate order volume.
- Increase active creator count.
- Recommend commission adjustments.
9. Creator Relationship Management
10. Content Monitoring
Monitor creator-generated content.
Ensure:
- Brand compliance
- Correct hashtags
- Quality standards
Track:
11. Data Analysis & Reporting
Prepare reports including:
Ranking Present actionable recommendations.
12. Cross-Functional
Coordination
Coordinate with:
Ensure timely execution of affiliate campaigns.
Key Performance Indicators (KPIs)
Acquisition
- Number of New Affiliates
- Creator Acceptance Rate
Operational
Growth
Qualifications
- Bachelor's Degree in Marketing, Business Administration, Communications, or a related field (preferred but not required).
- 2+ years of experience in TikTok Shop Affiliate Marketing, Influencer Marketing, or E-commerce.
- Strong understanding of TikTok Shop Seller Center and Affiliate Center.
- Experience creating and managing Open Plans and Targeted Plans.
- Experience in affiliate acquisition and creator outreach.
- Knowledge of TikTok Shop policies and affiliate guidelines.
- Experience handling affiliate samples and campaign execution.
- Strong analytical skills with the ability to interpret GMV and performance data.
- Excellent communication, negotiation, and relationship management skills.
- Highly organized with strong project management and multitasking abilities.
Preferred Skills
- Strong negotiation and communication skills
- Campaign planning and execution
- Basic understanding of livestream e-commerce