Senior Account Associate (e-Commerce)

ADA; Taguig; On-site; PHP 900,000 - 1,200,000; Full time

Job summary

ADA, the Data and AI Experience Company, seeks a Content & Livestream Lead to guide multi-brand campaigns from concept to execution. Collaborate with creative and production teams to translate client objectives into strategic briefs and ensure timely, high‑quality deliverables across content, livestreams, and social commerce initiatives.

You will build and manage affiliate ecosystems, coordinate with platform partners, and align cross‑functional teams to optimize engagement, conversions, and

Qualifications

• Experience translating client goals into strategic content plans.
• Strong ability to guide livestream campaigns end-to-end.
• Ability to recruit and manage affiliate partnerships and creators.
• Proven track record building client relationships and aligning internal teams.

Responsibilities

• Serve as the primary liaison between clients, creative teams, commercial teams, and platform partners.
• Lead end-to-end livestream planning, execution, and optimization across brands and platforms.
• Develop and scale affiliate and creator ecosystems to drive social commerce revenue.
• Coordinate with external production partners and platform representatives to ensure smooth delivery and client satisfaction.

Skills

Content strategy

Livestream planning

Affiliate marketing

Client relationship

Cross-functional collaboration

Job description

ADA is the Data and AI Experience Company. Present in 14 markets globally, we build intelligent experiences that power enterprise growth, spanning identity and authentication, personalization, commerce, and data & AI foundations; where every touchpoint earns trust, every interaction creates value, and every decision runs on real-time intelligence, so enterprises can stay ahead and deliver measurable outcomes. Our mission is to build the world’s most intelligent growth platform for every client we serve. We work with over 1,500 global brands across CPG, Retail, Telco, BFSI, and Healthcare.

Client & Strategy

• Serve as main point of contact for clients to understand their content direction, needs, and brand, ecommerce, and social campaign objectives.
• Translate brand and campaign goals into clear creative briefs and strategic content plans.
• Provide creative ideas, content recommendations, and storytelling approaches aligned with brand guidelines and audience insights.
• Stay updated on industry trends, tools and platform updates.

Content Development

• Collaborate closely with internal creative and content creation teams to guide campaign planning.
• Work with internal teams and/or external production agencies on storyboard ideation, shooting, and post‑production to ensure smooth coordination and on‑time delivery.
• Work closely with external partners in planning and overseeing livestream delivery and affiliates.
• Evaluate creative proposals, scripts, and storyboards to ensure they meet client objectives and maintain quality standards.
• Manage content production timelines, deliverables, and budgets to ensure efficiency and cost effectiveness.

Social Commerce Livestream Management

• Lead the end‑to‑end planning, execution, and optimization of livestream commerce programs across brands and platforms.
• Livestream Planning & Strategy
  • Develop livestream strategies aligned with brand campaigns, product priorities, and promotional calendars.
  • Plan livestream schedules, studio readiness, and manpower allocation across brands.
  • Define product selling angles, promotional mechanics, and campaign messaging.
• Pre‑Livestream Preparation
  • Vet product content and curate product highlights and selling points for livestream presentations.
  • Prepare livestream run‑of‑show, talking points, and promotional mechanics.
  • Select, brief, and train livestream hosts on:
    • Product details
    • Key selling points
    • Engagement strategies
  • Conduct rehearsals or dry runs where required.
• Livestream Execution
  • Oversee livestream sessions including:
  • Technical setup
  • Script adherence
  • Timing and pacing
  • Real‑time troubleshooting
  • Coordinate with livestream platform teams (TikTok, Shopee, YouTube, etc.) for setup and integration.
  • Monitor engagement during streams and provide real‑time optimization guidance.
• Post‑Livestream Optimization
  • Analyze livestream performance including:
  • Engagement
  • Conversion
  • GMV
  • Viewer retention
  • Gather feedback from hosts and moderators to improve future sessions.
  • Work with Account Management teams to prepare post‑mortem reports and improvement plans.

Affiliate Ecosystem & Creator Partnership Management

• Develop and scale high‑performing affiliate and creator ecosystems that drive social commerce revenue.
• Affiliate Strategy & Client Alignment
  • Act as primary liaison between clients and internal affiliate teams.
  • Understand client goals, campaign KPIs, brand guidelines, and budget requirements.
  • Develop customized affiliate strategies aligned with campaign objectives.
• Affiliate Recruitment & Onboarding
  • Recruit affiliates through platforms such as:
  • TikTok Creator Marketplace
  • Shopee Affiliate Program
  • Lazada Affiliate Network
  • Define affiliate selection criteria based on audience demographics, brand alignment, and content quality.
  • Coordinate onboarding, content briefing, and campaign timelines.
• Affiliate Relationship Management
  • Build and maintain strong relationships with top‑performing affiliates and creators.
  • Facilitate regular content output and ensure consistent engagement across campaigns.
  • Develop and manage an affiliate community through training, incentives, and collaboration.
  • Identify and nurture high‑potential creators into long‑term brand partners.
• Affiliate Performance Optimization
  • Track and analyze affiliate performance using internal dashboards and platform analytics.
  • Segment affiliates into performance tiers:
    • Top performers
    • Mid‑tier creators
    • Emerging affiliates
  • Generate actionable insights to improve affiliate output, engagement, and ROI.

Client, Partner & Cross‑Functional Collaboration

• Serve as a key point of contact between clients, creative teams, commercial teams, and platform partners.
• Ensure social media and social commerce initiatives align with client business objectives and campaign strategies.
• Work closely with Commercial Managers and Account teams to support campaign planning and execution.
• Coordinate with external production partners, studios, and platform representatives when required.
• Maintain strong communication and alignment across teams to ensure smooth project delivery and client satisfaction.