Creative Strategist - Freelancer NAM 2026

Dolead; Mexico; Hybrid; MXN 465,000 - 1,047,000; Full time

Benefits offered by this job

Remote work

Freelance basis

Job summary

Dolead is expanding its North American market focus and seeks a freelance, full-time contributor who can craft strategic creative briefs for ads across social and search platforms. The role emphasizes collaboration with business and creative teams, performance-driven ideation, and brand-aligned output.

Ideal candidates bring 2+ years in advertising or performance marketing, fluency in English, and comfort working remotely with an international team from Central or South America.

Qualifications

• 2+ years of experience in an advertising agency, performance marketing environment, or marketing-related company.
• Experience creating, reviewing, or contributing to content for platforms such as Meta, YouTube, and TikTok.
• Able to combine creative thinking with an analytical mindset, using performance data and insights to inform creative decisions.
• Strong attention to detail, communication skills, and ability to turn ideas into clear, actionable briefs.
• Comfortable managing multiple projects and priorities in a fast-paced and evolving environment.
• Experience with project or task management tools such as Notion, ClickUp, Asana, or Monday.com.
• Comfortable collaborating remotely with an international team.
• Fluent in English.
• Based in Central or South America and available full-time on a freelance basis.

Responsibilities

• Bridge between business and creative teams, staying close to campaign performance, client objectives, and creative strategy through regular collaboration.
• Take an active role in brainstorming and ideation sessions, bringing forward creative concepts, visual directions, and testing ideas inspired by performance insights, cultural trends, and brand positioning.
• Create clear and actionable creative briefs aligned with client goals, brand identity, and performance objectives.
• Work closely with designers and creative teams to ensure assets meet brand guidelines, platform specifications, and performance expectations.
• Stay close to campaign performance and creative results, using learnings from previous campaigns to continuously improve future briefs, messaging, and creative direction.
• Keep up with cultural trends, competitor activity, new creative formats, and emerging platforms.
• Conduct regular competitor and market research to identify new creative opportunities and inspiration.

Skills

2+ years experience

Advertising/Marketing

Social ads platforms (Meta/YouTube/Tik

Education

Bachelor’s degree in Marketing/Communications/Advertising/Design

Tools

Notion

ClickUp

Asana

Monday.com

Job description

We are a globalleaderinLead generationand we power the growth of 200 clientsacross 15 countries in Europe & North America.

Dolead runs paidmarketing campaignsfaster, integrates customerdatawith confidence and generatessales-ready leadsat a fixed cost per lead.

We’re looking to add to our team to support our growth in the North American market - you would focus on creating strategic creative briefs for ads for social and search campaigns.

* Full remote fromSouth or Central America * -Freelance

Your responsibilities

• Act as the bridge between business and creative teams, staying close to campaign performance, client objectives, and creative strategy through regular collaboration.

• Take an active role in brainstorming and ideation sessions, bringing forward creative concepts, visual directions, and testing ideas inspired by performance insights, cultural trends, and brand positioning.

• Create clear and actionable creative briefs aligned with client goals, brand identity, and performance objectives.

• Work closely with designers and creative teams to ensure assets meet brand guidelines, platform specifications, and performance expectations.

• Stay close to campaign performance and creative results, using learnings from previous campaigns to continuously improve future briefs, messaging, and creative direction.

• Keep up with cultural trends, competitor activity, new creative formats, and emerging platforms.

• Conduct regular competitor and market research to identify new creative opportunities and inspiration.

Your profile

• 2+ years of experience in an advertising agency, performance marketing environment, or marketing-related company.

• Experience creating, reviewing, or contributing to content for platforms such as Meta, YouTube, and TikTok.

• Able to combine creative thinking with an analytical mindset, using performance data and insights to inform creative decisions.

• Strong attention to detail, communication skills, and ability to turn ideas into clear, actionable briefs.

• Comfortable managing multiple projects and priorities in a fast-paced and evolving environment.

• Experience with project or task management tools such as Notion, ClickUp, Asana, or Monday.com.

• Comfortable collaborating remotely with an international team.

• Fluent in English.

• Based in Central or South America and available full-time on a freelance basis.

Nice to have

• A background in graphic design or a particularly strong eye for branding, typography, composition, and visual layouts.

• Experience using AI tools as part of the creative process.

• Bachelor’s degree in Marketing, Communications, Advertising, Design, or a related field.