Creative Strategist

SUN BATTLEDORE INC; Naga; On-site; PHP 600,000 - 900,000; Full time

Job summary

Sun Battledore Inc. is seeking a Creative Strategist to own paid media creative for performance ads across Meta and TikTok. You will craft scripts, hooks, and briefs, while coordinating with editors and PPC managers to optimize campaigns.

The role emphasizes data-driven creative decisions, UGC management, and cross-functional alignment with e-commerce platforms like Shopify, Shopee, Lazada, and TikTok Shop.

Qualifications

• Experience in creative strategy and performance-focused advertising across paid social channels.
• Strong copywriting and briefing skills with ability to translate data into actionable concepts.
• Proven ability to manage UGC creators and coordinate content production.

Responsibilities

• Develop weekly paid creative concepts, hooks, and scripts based on market insights.
• Maintain a testing pipeline to optimize ad concepts and reduce fatigue.
• Provide creative direction to editors and set expectations on pacing and overlays.
• Source and manage UGC creators, guide scripting, and secure usage rights for paid ads.
• Collaborate with PPC and organic teams to align strategies across platforms such as Shopify, Shopee, Lazada and TikTok Shop.

Skills

Copywriting

Creative briefing

Data analysis

Short-form video concepting

UGC/creator management

Tools

Meta Ads

TikTok Ads

TikTok Shop

Shopify

Shopee

Lazada

Job description

Title: Creative Strategist – Paid Media & Performance Creative

Company: Sun Battledore Inc. (Sports Retail & E-commerce - Badminton & Pickleball)

Reports To: E-commerce Manager

Core Purpose: To own and execute the creative strategy behind paid advertising (primarily Meta and TikTok) to drive customer acquisition and online sales. This is a performance-driven role, not a traditional social media management job.

Key Responsibilities

1. Paid Creative Strategy & Testing

• Develop weekly creative concepts, hooks, angles, and scripts based on market research, competitor analysis, and customer pain points.

• Maintain a structured creative testing pipeline to iterate on winning concepts and prevent ad fatigue.

2. Briefing & Copywriting

• Write detailed, executable briefs (covering objectives, target audience, hooks, scripts, shot lists, and CTAs) for formats such as UGC, product demos, static/carousels, problem/solution, and offer ads.

• Write high-converting ad copy, headlines, video scripts, and UGC talking points.

3. Collaboration with PPC Manager & Editors

• With PPC Manager: Analyze ad performance metrics (CPA, ROAS, CTR, CPC, conversions) to determine why ads succeed or fail and what to test next.

• With Editors: Provide creative direction, set expectations on pacing/overlays, review drafts, and provide actionable revision feedback.

4. UGC, Affiliate & Creator Management

• Source and manage UGC creators, coordinate product seeding, guide scripting, and secure usage rights for paid ads.

• Support and develop the affiliate/ambassador network (especially on TikTok) by providing talking points, tracking deliverables, and scaling high-performing affiliate content.

5. E-Commerce & Cross-Functional Alignment

• Apply understanding of customer behavior across Shopify, Shopee, Lazada, and TikTok Shop to influence creative conversion

• Share winning creative insights (hooks, formats, messaging) with the organic marketing team for mutual strategy alignment

Key Requirements & Qualifications

Experience: Background in creative strategy, performance creative, paid social, or e-commerce marketing

Platform Knowledge: Strong expertise in Meta Ads, TikTok Ads, TikTok Shop, Shopify, Shopee, and Lazada

Skills: Excellent copywriting, creative briefing, data analysis, short-form video concepting, and UGC/creator management

Mindset: Commercial and analytical—evaluates creative based on sales and performance metrics rather than aesthetics alone