Creative Director

Lark Advertising Inc.; Philippines; On-site; PHP 1,200,000 - 2,400,000; Full time

Job summary

Lark Advertising Inc. in the Philippines is seeking a seasoned Creative Director to lead vision and accountability, inspiring a team to turn briefs into strong, on-brand campaigns. You will drive creative direction across campaigns, events, and activations, while remaining hands-on when needed.

Collaborating with Accounts, Operations, and Production, you will ensure ideas are executable within client budgets and timelines, guiding copy and art to cohesive, strategic outputs.

Qualifications

• Minimum 5 years as Creative Director in BTL/experiential settings.
• Proven ability to lead a multidisciplinary creative team.
• Strong copywriting and art direction skills.
• Excellent conceptual and strategic thinking.
• Able to turn briefs into strong, on-brand, budget-conscious campaigns.

Responsibilities

• Lead the overall creative direction of campaigns, events, and activations.
• Translate briefs into clear, relevant creative strategies and concepts.
• Provide direction for Copy and Art and ensure cohesive outputs.
• Lead brainstorming sessions and foster collaboration.
• Be hands-on during high-pressure pitches and presentations.
• Assign and traffic projects across the Creative Team and manage timelines.
• Work closely with Accounts, Operations, Production, and Management to ensure ideas are executable within budgets and timelines.
• Adapt creative recommendations when budgets or production constraints change without losing core ideas.

Skills

Creative direction

Copywriting

Art direction

Leadership

Idea development

Pitch presentations

Job description

Industry: Advertising / Below-the-Line (BTL) / Events & Activations

We are looking for a Creative Director who can lead with both vision and accountability—someone who can inspire a team, turn briefs into strong campaign ideas, and remain hands‑on when the situation calls for it.

This role is ideal for a creative leader who understands that great ideas need to be not only exciting, but also strategic, executable, on-brand, and realistic within budget and timeline constraints.

Key Responsibilities

• Lead the overall creative direction of campaigns, events, activations, pitches, and other BTL requirements across different brands and industries.
• Translate client briefs and business challenges into clear, relevant, and compelling creative strategies and concepts.
• Provide strong direction for both Copy and Art, ensuring that all creative outputs are cohesive, strategically sound, and aligned with the brand.
• Lead brainstorming sessions and encourage a culture of collaboration, openness, and strong idea development.
• Review and elevate concepts, key visuals, copy, decks, scripts, presentations, and other creative materials before client presentation.
• Remain hands‑on when needed, including writing copy, developing concepts, structuring presentations, or helping complete pitch decks during high‑pressure periods.
• Assign and traffic projects across the Creative Team based on workload, strengths, priorities, and deadlines.
• Work closely with Accounts, Operations, Production, and Management to ensure that creative ideas are executable and aligned with project budgets and timelines.
• Adapt creative recommendations when budgets, timelines, or production limitations change without losing the core idea.
• Lead creative presentations and confidently articulate the strategy, rationale, and thinking behind proposed concepts.
• Mentor, coach, and develop members of the Creative Team.
• Foster a working environment that encourages respect, accountability, teamwork, collaboration, and constructive feedback.
• Take ownership of the team's overall creative output and continuously identify ways to improve processes, quality, and efficiency.

What We're Looking For

• Minimum 5 years of experience as a Creative Director, preferably within a Below-the-Line agency, experiential marketing agency, events agency, or activations environment.
• Strong experience developing campaigns, brand activations, events, experiential concepts, and pitch presentations.
• Proven ability to lead and manage a multidisciplinary creative team.
• Strong understanding of both copywriting and art direction.
• Excellent conceptual and strategic thinking skills.
• Ability to turn complex briefs into clear and compelling creative ideas.
• Strong presentation and communication skills.
• Highly organized and capable of managing multiple projects and pitches simultaneously.
• Comfortable working within tight deadlines and changing project requirements.
• Commercially aware and understands how to develop creative solutions within realistic client budgets.
• Collaborative and able to work effectively with Accounts, Operations, Production, suppliers, and clients.
• Calm and solution‑oriented under pressure.
• Quick thinker who can make sound creative decisions when timelines are tight.
• Willing to step in and execute when needed—not just delegate.
• Strong sense of ownership and accountability.

Leadership Qualities We Value

We are looking for someone who:

• Leads from the front.
• Takes accountability for both successes and setbacks.
• Gives the team clear direction instead of simply assigning tasks.
• Encourages healthy debate without creating unnecessary conflict.
• Can challenge ideas without diminishing people.
• Builds a team culture where people feel comfortable contributing ideas and feedback.
• Understands that strong creative work is built through collaboration—not ego.
• Knows when to push for a stronger idea and when to make practical compromises.
• Is willing to support the team during crunch periods.
• Balances creative ambition with business and production realities.

To be discussed during final interview.